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联盟内部环境对战略联盟绩效影响的理论及实证研究

The Theoretical and Empirical Study of Internal Environmental Factors Influencing on the Performance of Strategic Alliances

【作者】 余凯

【导师】 安义中;

【作者基本信息】 四川大学 , 技术经济及管理, 2003, 硕士

【摘要】 自上世纪80年代以来,各国企业为适应日趋复杂的国际市场竞争,经营模式纷纷由竞争转向企业之间相互合作,由此导致战略联盟这一组织形式在实践中得以广泛应用,这一现象也吸引了众多学者对战略联盟的相关理论进行研究。本文以前辈学者针对战略联盟的研究结论为基础,重点对联盟绩效的内部环境要素进行分析,总结出对战略联盟绩效具有关键影响的一般性内部环境因素,通过理论总结及逻辑推导得出理论假设并提出模型。 为验证提出的假设及模型,本文以四川地区制造业、加工业企业为研究母体,通过抽样和问卷调研的方式调查50家企业以进行实证研究。对于问卷回收整理所得数据,本文采用SPSS统计分析软件对数据的有效性、所提出变量及对应子变量的合理性进行分析,并部分验证了本文所提出的假设。本文理论及实证研究的结果表明无论企业联盟的组织形式和目的如何,战略联盟内部环境因素中的个体因素(联盟内部成员之间的个人关系及信任程度)、部分组织因素(企业文化、伙伴对待联盟的态度以及人力资源管理上的差异性)对联盟绩效有普遍的影响作用。 本文的研究结果不仅是对战略联盟内部环境因素对联盟绩效影响的系统理论分析,也可供国内企业组建战略联盟时作参考,以发挥联盟绩效、提高战略联盟成功几率,提升企业在国际市场中的竞争力。

【Abstract】 Since 1980’s, Enterprises have changed their view of competition and learned to cooperate with each other for more and more intricate competitive environment of the international market. It leads to strategic alliances being applied broadly in the world and many scholars have been attracted to investigate in the related theory about strategic alliances. Based on the results which have been got by the former scholars, this paper emphasizes on the analysis of the internal environment which influences the performance of strategic alliances, concluding the theoretic hypotheses and the model which describe the key common internal environmental factors by academic summarize and logical illustration.To testify the hypotheses and the model, taking the manufacturing and process industry in Sichuan area as the matrix, this paper also adopts an empirical study on 50 corporations by sampling and questionnaire investigation. By SPSS, this paper analyzes the validity of the data collected by the questionnaire and the rationality of the variable and sub-variable, testifying part of the hypotheses given by the paper. The result of the study of this paper shows that no matter what the aim and the form of the strategic alliances is, some of the internal environmental factors, including the individual factors (the relationship and the trust degree among the members of the alliance) and the organizational factors (the difference of the corporation culture, the partner’s attitude in the alliance and the management of the human resource), have the common influence on the performance of the alliances.The result of this paper is not only the systematic theory analysis on the internal environmental factors of the strategic alliances, but a reference for Chinese corporat-ions to form the alliances so as to exert the performance of the alliances, improve the success of the alliances and increase their competition in the international market.

  • 【网络出版投稿人】 四川大学
  • 【网络出版年期】2004年 01期
  • 【分类号】F270
  • 【被引频次】8
  • 【下载频次】436
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