江苏传统中小型企业向电子商务转型的策略研究

【作者】 肖莺；

【导师】 张忠林；

【作者基本信息】 南京理工大学 ， 工商管理， 2002， 硕士

【摘要】 本文针对目前国内中小企业普遍存在的发展问题，结合江苏地区中小型工业企业发展的具体现状，分析和探讨了国内中小型企业电子商务化发展的战略转型问题。 在分析世界电子商务发展的过程中，通过对电子商务的技术发展、理论发展以及电子商务所带来的对经济社会营销理论和实践应用的巨大影响的内容研究，充分认识和理解电子商务的理论实质及其应用本质。在列举世界各国电子商务应用以及中国电子商务发展的基本状况之后，引出本文企业电子商务化发展的基本观点。 针对江苏中小型工业企业的发展现状，结合具体实例，分析了目前中小型企业发展中传统运行模式的种种缺陷，在探寻利用电子商务创新企业经营方面，重点分析了江苏中小型工业企业由传统经营向电子商务转变的各种有利形势。 在充分认识电子商务对中小企业发展所带来的重大意义之后，就工业企业的电子商务化转型进行了一般研究。在结合江苏中小型工业企业具体实例中，重点讨论了江苏中小型工业企业向电子商务转变的战略及策略问题。针对江苏省情，提出了一些操作性强、具有一定指导和借鉴意义的具体策略与运作建议。 在运用电子商务理论引导和改变现有传统企业的旧有运作模式中，借鉴国内外一些成功的电子商务转型案例，分析，比较，找寻一条适合我国传统中小型企业的生存发展之路。更多还原

【Abstract】 In the face of difficult positions of our country’ s Middling and Small Enterprises, base on the detailed status of Middling and Small Enterprises in JiangSu Province, it is analyzed and discussed about our Middling and Small Enterprises Development of Electric Commerce.During the period of analyzing EC development of the world, it is known well and understood clearly about the substance of theory and the essence of application on EC, which based on the following three sides studies of EC. Those are technic’ s development, theory’ s development and influences on modern theory of business and sales. Under particularizing lots of country and area’ s EC applications and expounding present statuses of EC in China, the basic point of article is brought out. That is enterprise will be grown up along electric commerce.On the researching of current status of our middling and small industries in JiangSu province, it is analyzed about limitations of the traditional model of business process of middling and small enterprise. Nay, kinds of vantage points in creating new meanings for middling and small business management by using electric business are emphasized.After knowing the importance of Electric Commerce for middling and small enterprise, we research the transformation of EC from traditional business. Against the current status of JiangSu, we bring up some strategies and suggestions for middling and small enterprises, operating and using for reference.By using the theory of Electric Commerce, we can adjust or change the old running mode of traditional enterprise. Referencing some of successful case in-country or out-country transfer to EC, it will be found a developing way of our middling and small local traditional enterprises.更多还原