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信息全球化与中国新闻传播业的人才战略

【作者】 吴辉

【导师】 董广安;

【作者基本信息】 郑州大学 , 新闻学, 2003, 硕士

【摘要】 信息全球化始于20世纪90年代中期,主要标志是全球性广播电视网、电话电信网和国际互联网的迅速普及以及信息高速公路计划的提出和实施。信息全球化是受众信息需求进一步发展的必然结果,是经济全球化的必然要求,是开展国际合作的前提条件,信息全球化另一个推动因素是国际政治斗争,其物质基础是信息技术的进步。 信息全球化对中国新闻传播业人才提出了新的、更高的要求。本文以此为背景,分析了中国新闻传播业人才的素质结构和实际状况,并在此基础上提出中国新闻传播业的人才战略。 新闻传播业人才素质基本框架包括品德方向动力素质、知识能力才华素质、情绪情感调节素质三个方面。中国新闻传播业人才的实际状况与信息全球化要求之间还存在较大差距,其主要成因是中国新闻传播教育和人事制度改革滞后。传媒竞争归根结蒂是人才的竞争,制定一个面向信息全球化的人才战略至关重要。首先,尽快建立适合现代新闻传播业发展需要的人才培养机制,是新闻教育界的当务之急。其次,在进人方法上,现代媒体应吸取企业的成功经验,通过多种手段和途径选招人才。为使招聘过程高效有序地进行,媒体必须事先制定科学的招聘程序。第三,合理用人,科学管理,最大限度地发挥人才的潜能。最后,树立正确的人才观,妥善处理人才去留问题,同时建立有效的留人机制,尽量留住优秀人才。

【Abstract】 Information globalization begins from the middle of 1990s, symbolized by the quick generalization of global broadcasting and television net, telecommunication net and Internet, and the advance and practice of Information Superhighway plan. Information globalization is the result of further development of information want of the audience and the requirement of economy globalization; Information globalization is the premise of international cooperation; the another element of information globalization is international political competition; the material foundation of it is the advance of IT.Talents of Chinese media must have new and higher qualities in the times of information globalization. In this paper, the author analyzes the quality structure and the true situation of Chinese media talents in the background of information globalization, based on which the author put forward the talent strategy of Chinese media.The basic framework of media talent quality is composed of three aspects: moral characters, knowledge and abilities, and adjustment of emotion and mood. There is a big gap between the true situation of Chinese media talents and the requirement information globalization, the cause of which is backward reformation of Chinese journalism and communication education and personnel system. In the end, the media competition is talent competition. It is very important to draw up a strategy about talent geared to the needs of information globalization. Firstly, the most important task of journalism and communication education is to set up the system of talent training suited to the requirement of journalism development. Secondly, the successful experience should be drawn from enterprise when modern media invite applications. There are many ways and methods to attract candidates. A scientific inviting program should be laid down beforehand so that the inviting process is efficient and orderly. Thirdly, the management of modern media should know how to choose the right person for the right job and manage them scientifically in order to give full play to their potential abilities. Eventually, the management of modern media should set up correct talent outlook and dispose of the question of talent exchange properly. The effective reserving system should be build up in order to keep excellent person as far as possible.

  • 【网络出版投稿人】 郑州大学
  • 【网络出版年期】2004年 01期
  • 【分类号】G219.21
  • 【被引频次】1
  • 【下载频次】251
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