【作者】 胡晓军；

【导师】 李进一；

【作者基本信息】 暨南大学 ， 工商管理， 2002， 硕士

【摘要】 本文是一篇关于大型国有企业的综合性案例，由案例和案例分析两部分组成。 合成氨化肥行业在我国曾经为垄断经营行业，GN公司是其中一员。案例部分介绍了GN公司的发展历程和所在行业的情况，详细描述了在外部环境发生较大变化后GN公司所采取的对策及最后走向关闭的过程。 案例分析部分首先分析了角色定位和内、外部环境对GN公司产生的影响，并分别运用价值链、五种力量竞争模型分析了GN公司的战略成本情况和我国合成氨化肥行业的竞争状况，指出了GN公司所面临的机会和威胁；紧接着对GN公司的多元化发展战略、组织、财务管理进行了分析，阐述了GN公司多元化发展战略失败的主要原因以及企业在组织结构和内部管理上存在问题；从财务的角度定量分析了GN公司管理混乱的状况，最后得出GN公司因为不能适应外部环境变化而导致经营失败最终走向关闭的结论，指出了我国国企改革和发展中应注意的问题。更多还原

【Abstract】 This thesis is a case study about a large state-owned enterprise, including two parts, case and case analysis.Synthetic ammoniac fertilizer industry was once a monopoly in China. GN Company was a major player in this field. In the part of case description, the author introduces the development process of GN Company and the industry overview, and describes detail of the course of its business decisions with the enormorous changes taking place in the external environment and the final result of its closing-down.In the part of case analysis, firstly, the author analyzes its positioning and the effects of internal environment and external environment. She adopts value chain model and five-forces competition model to analyzes the strategy cost of GN Company and competition status of synthetic ammoniac fertilizer industry, points out the opportunities and threats. Following the above issues, the author analyzes the GN’s multi-unit development strategy, organizational structure and financial management, elaborates the main reasons of the failure of multi-unit development strategy and other main issues within the organization structure and internal management. Besides those methods, she also uses quantitative analysis to study the chaos status of GN Company management from financial perspective. Finally, the author draws out the conclusion that GN Company did not adapt to changes of external environment so that it failed in business competition, and came to the closedown. Meanwhile, she shows some issues that should be addressed during the organizational restruction and development of the state-owned enterprises.更多还原