【作者】 王眉；

【导师】 蔡铭泽；

【作者基本信息】 暨南大学 ， 新闻学， 2003， 硕士

【摘要】 在目前综合性报纸相对过剩的情况下，一批专门化报纸找准自己的细分市场，走专业化道路，在综合性大众化报纸市场外抢占空间，以异质竞争替代价格战等恶性竞争，发展势头看好，取得了良好的社会效益和经济效益。本文针对当前我国报业的现实，从传播学、新闻学、经济学、社会学交织的角度，采用思辩和实证、定性和定量、点和面相结合的研究方法，对专门化报纸抢占市场这一现象作一番全面剖析。本文认为专门化报纸不仅自身得到了发展壮大，还对我国过散过滥的报业结构有一定的纠偏作用，创造了中国报业新的经济增长点，为加入WTO后的中国报业做大做强、参与未来的国际竞争打下了良好基础。本文提出传媒市场的专业化、细分化的发展将成为下一轮产业发展的新趋势与生长点，走专业化和特色化之路将成为今后报纸的发展主流，希望对我国报业未来走向有所启示。更多还原

【Abstract】 Under the circumstance that comprehensive newspapers are relatively exceeding what is needed now,a great number of specialized newspapers compete to occupy the space outside the market of comprehensive and popularized newspapers,finding out themselves’s market of subdivision ,tracking the road of specialization.They take the place of vicious competition such as price war and so on by extraordinary quality competition and develop very well, obtaining both good social and economic benefit. This paper aims at reality of the newspapers industry in our country at present, and make an analysis on this phenomenon that specialized newspapers occupy market in an all-round way,with Communication Theories,Journalism,Economics and Sociology being interwoven,using research method of rational and demonstrative,qualitative and quantitative,point and the whole together. The conclusion is drawn that the specialized newspapers not only grow in strength themselves, but also rectify a deviation on structure of newspapering in our country which is too scattered and escessive, and creat the economy increasing point in newspapering of china, making a good foundation for the Chinese newspapering after china entering WTO to take part in the international competition in the future by becoming mighty. The opinion is put forward that specialization and subdivision should be new trend and growing point for development of newspapering ,and specializing and distinctiving will be the main stream of newspapers in the future,which is hoped to enlighten our newspapers industry in times to come.更多还原