动态竞争环境下三一集团的战略选择

【作者】 段本能；

【导师】 陈晓红； 戚怀英；

【作者基本信息】 中南大学 ， 工商管理， 2003， 硕士

【摘要】 进入21世纪，我国企业尤其是民营企业在战略制定和选择方面面临一个突出的问题，即如何在越来越复杂的动态竞争环境下，通过科学有效的方法来确定自身的核心业务，选择和制定适合企业状况的战略，保证企业长期、稳定、持续的发展。本文的目的是通过对动态竞争战略思维模式的应用分析进行研究，为企业如何在越来越复杂的动态竞争环境下，有效识别核心资源和成功关键因素，并基于环境、核心资源和公司精神来确定自身的核心业务，选择和制定适合企业状况的战略提供参考与借鉴。 本文以三一集团为研究对象，结合三一集团的发展历程，对不同环境下企业战略思维模式进行比较，提出了当前动态竞争背景下企业的战略思维模式。基于这种战略思维模式，对三一集团面临的动态竞争环境与拥有的资源进行分析，通过分析来厘清三一集团的核心资源和关键成功因素，同时根据行业、核心资源和公司精神三者的关系，探讨企业在战略制定时必须理顺的五大关系，从而确定三一集团的核心业务，提出三一集团的发展战略。 本文的主要研究成果包括： 1、基于公司精神在战略选择上的基础作用，提出了当前动态竞争背景下企业的战略思维模式； 2、从实践的角度诠释企业战略选择必须处理好的五种关系； 3、结合企业实际，提出了三一集团的发展战略。更多还原

【Abstract】 Since the beginning of the 21 century, an outstanding problem has been encountered by Chinese enterprises, especially those private-owned enterprises. The problem is, how to determine their own core business through scientific and effective means, choose and construct a suitable strategy for themselves and ensure the long term stability and continuous development of the enterprises, when they are confronted with an extremely complex and dynamic competitive environment.Through the study of application of dynamic competitive strategy models, the purpose of this thesis is to provide reference for those enterprises who are confronted with the above mentioned dynamic competitive environment, who are thirst for effective discernment of the core resources and key elements of success, who long for the ability to determine their own core business based on environment, core resources and corporate spirits, and who dream to construct a suitable strategy for themselves.The target of this study is the Sany Holding Co. ltd. In combination of the development of Sany Holding Co., ltd., this thesis compares different strategic thinking models under different environments, and provides a strategic thinking model under the dynamic competition background. On this ground, this thesis analyses the dynamic competition environment in front of Sany Holding Co. ltd. and the resources it owns. This thesis distinguishes its core resources and key elements of success. On the other hand, this thesis explores five interactive relationships which should be determined before an enterprise establishes its strategy, on the basis of the relationship of industry, core resources and corporate spirits, and determines the core business of the Sany Holding Co. Ltd., suggests it a new developing strategy.The important analysis achievements are as follows:1 ^ Providing the strategic thinking model under the dynamic competitive background on the basis that the corporate spirits is thefoundation of the strategic policy;2> Explicating five relationships which should be well dealt with before determining an enterprise strategy policy by way of practice;3^ Suggesting the developing strategy for the Sany Holding Co. Ltd. in combination of the reality of the company.更多还原