财经类报刊的历史、现状及发展趋势分析

【作者】 黄朝钦；

【导师】 李幸；

【作者基本信息】 南京师范大学 ， 新闻学， 2003， 硕士

【摘要】 随着我国经济改革的深入，市场经济体制逐步建立，商业社会的特征也日益凸显：对财富的合理追求被广泛接受、个人可控制的财富增加、支配和使用的渠道也不再单一。选择的多样化和未来的不确定性极大刺激了人们对财经信息的需求，这些无疑是催生财经报刊大潮的外部因素；另一方面，产业化和市场细分化也是市场经济条件下媒介经营的内在要求。 我国财经报刊的发展历程可以说是二十多年经济发展过程的折射。从计划到市场，从局部开放到全方位的开放，从公有制占绝对主导到多种所有制蓬勃发展，这些变化在财经报刊的报道内容、报道方式甚至自身的经营管理上都得到了体现。虽然目前的政策对传媒业的经营和发展还有诸多限制，但传媒人以自己的聪明才智、资本凭借无往不利的优势，使一批新兴的财经媒体仍然在政策允许的范围里拓展出了生存空间。 不论是内容制作、外在包装，还是经营策略，诞生在市场经济下的财经报刊都有着旧的财经报刊无法相比的优势，虽然少了一些行政力量的扶持和政策的保护，但随着我国经济市场化步伐的加快、法制的健全、以及加入WTO后逐步与国际通行规则的对接，我们有理由相信：财经媒体必然会发展成为一支走市场道路的媒体生力军，并最终长出像《华尔街日报》和《金融时报》那样的参天大树。更多还原

【Abstract】 Along with the economy reform going deep in our country , the market economy system is going to be established gradually, the social characteristic in business also highlights increasingIy:To pursue wealth reasonably has been extensively accepted in society, the wealth that individual can control is increasing, the way people dominate and use his money is no longer only one.The diversification of the choice and indetermination to future stimulate people with the need of the financial and economical information, undoubtly, this is an exterior factor to urge to produce the big tide in finance newspapers and magazines;On the other hand, industrialization and subdividing the market are also an internal request to mass media that run in market economy system.)The development process of the financial newspapers and magazines could reflect the economic development process in the last more than 20 years in our country. From plan economics system to market economics system, from partly opening to all-directions opening, from the public ownership of production absolutly predominating to the various ownerships having be boomed, these changes have been embodied in the contents , the methods , even the ways these media manage themselves.Although current policy still contains a little restricts to the development of the media industry,some operaters of mass media who relied on their intelligence and ability and the advantage of capital have made a new space for finance media within the scope of the policy allow.Wether in the aspects of content, packing, or strategic of management, the financial newspapers and magazines which were born in the market economy system have more advantages than the old ones, although lack of some support and protection came from administrative power , along with the bigger step that makes for market economy , building more healthy legal system and implement national regula gradually after taking part in WTO, we have enough reasons to believe:The financial and economical media will be a new strength which run along marketing road , and grow up to big trees like " Wall Street Journal " and "The Financial Times更多还原