【作者】 曹震；

【导师】 章恒全；

【作者基本信息】 河海大学 ， 管理科学与工程， 2003， 硕士

【摘要】 随着申奥成功、加入WTO以及国家继续实行积极的财政政策和稳健的货币政策，中国房地产这块“蛋糕”不仅国内众多房地产商要瓜分，来自港台和其他国家的房地产企业也会加入到这一竞争中来，原有的竞争格局将被打破，中国房地产业的“战国时代”已日益临近。 房地产业在我国毕竟是个新兴的行业，发展至今不过20多年，所以房地产市场中还存在很多的问题需要研究、解决。关于房地产市场的讨论很多，但大多仅停留在对现象的描述，不够全面。一方面，它们没有考虑到房地产市场中各个博弈方都是理性的个体，每个博弈方都会根据对方的策略选择而自主地调整自己的行动方案，并且这些博弈方之间的博弈极有可能是重复博弈；另一方面，它们大多仅仅是针对房地产市场的某个方面展开，不够系统全面。这样，提出的解决方案很难达到预期的效果，甚至可能适得其反。 房地产市场是个异常复杂的大系统。仔细分析，发现与房地产企业直接相关的博弈方主要有以下几个：其他房地产企业、金融机构、建筑承包商、房地产经纪公司、消费者等。每一个博弈方都与房地产企业存在若干个博弈焦点。 本文从博弈论和信息经济学的角度，分别讨论了房地产企业与各个博弈方的博弈焦点，双方所掌握的优劣势，然后根据问题的具体情况建模分析，最后结合模型分析的结果和我国房地产市场的具体实际，提出解决的措施。 希望通过本文的分析，使得各房地产企业能够在未来的竞争中，处惊不乱，安然应对。更多还原

【Abstract】 With the successful application for Olympic Games, the entry into WTO, and China continues to practice the positive financial policy and steady currency policy. Under this kind of situation, "cake" of Chinese real estate market will not only be divided by the domestic real estate companies, but the companies from Taiwan , Hong Kong and other foreign countries will also enter the drastic competition and break the original competition structure. The steps of the "Kingdoms’ War" for Chinese real estate industry are approaching.Chinese real estate industry is a jumped-up industry, developing to now is not more than 20 years. Therefore a lot of problems still need to be solved. There are a lot of discussions concerning about the real estate market, but most of them just describe the phenomenon, not as comprehensive as need. On the one hand, every game sides in the market is rational individual, they are clever enough to adjust their strategy profile when they forecast opponents’ strategy selection. More important, the games among them may well are repeated games. On the other hand, theses discussion are only aiming at a certain aspect of the problem, so it’s not comprehensive and systemic enough. Therefore the solutions aiming at the problem are very hard to achieve the anticipate effect, maybe just the opposite to what one wishes.The real estate market is a extraordinary complicated system. After careful investigation, game opponents relate to real estate company consists of other real estate companies > financial institutions , contractors, broker companies , consumers.From the angle of game theory and information economics, this article intend to discuss the game focuses between the real estate company and its game opponents, and give out advantages and inferior position of every sides. Then modeling according to physical circumstance. Finally bring up the solution after linking the result of mold analysis and the fact of the real estate industry in our country.I hope, through this textual analysis, every domestic real estate company can be calmness in the future’s competition, and cope with them easily.更多还原