中药如何克服文化障碍进入欧美市场

【作者】 兴旺；

【导师】 李明斐；

【作者基本信息】 大连理工大学 ， 管理科学与工程， 2002， 硕士

【摘要】 中医药学作为中华民族的宝贵文化遗产，是经过无数先哲的长期实践总结出来的巨大复杂体系，它强调“天人合一”的整体观念，“以人为中心”的“三因制宜”的辨证观念，这与从解剖学、生物学、化学等实验手段发展起来的西医药学是完全不同的两个体系，在世界医药学的发展道路上起着不可替代的作用。 近年来，人类回归自然的热潮持续升温，世界各国“整体医学”、“循证医学”正快速崛起。这正与中医的“天人合一”“整体观念”“辨证论治”相契合，因此，给中药走向世界带来了难得的机遇，同时也带来了挑战。 和普通商品相比，药品国际化程度要求很高，随着加入WTO，中药能否走出国门，占领欧美乃至国际传统药品市场，关系到我国中药产业的兴衰。 本文从文化的角度，剖析了由于中西方文化的差异导致的在商贸过程中，在治病保健理念上的不同，指出中药只有在中医药理论指导下才能充分发挥其疗效。因此，中药的发展，应是其固有特色和优势的发扬光大，中药的国际化首先应该是中医药文化的国际化。更多还原

【Abstract】 As precious cultural heritage for the Chinese nation,TCP is a huge complex system of many years of hard work of the numerous forefathers. It emphasizes the ideology of the whole of nature and human and the idea of practice baced on the Three Factors with human as a central part. This is another system completely different from western pharmacy that has developed by practising anatomy, biology and chemistry.It has played an irreplaceable part in the development of world pharmacy.These years people are more and more keen on returning to nature, The medicine judging from the whole and the evidence baced medicine in other countries are thriving rapidly, which agrees to the Chinese medical whole of nature and human, the ideology of the whole and the wholy analysis and therefore giving TCP a good opportunity to go to the world as well as a challenge.In comparison with average products, it is more difficult to internationalize medicines. With the entrance to WTO, whether TCP may go abroad and occupy traditional markets in Europe, America and other parts of the world, will concern the prosperity of China’s industry of traditional pharmacy.This thesis analyzes multi-culturally all the differences in trade, disease treating and health care resulting from the Chinese and western cultures, It points out that TCP can only take its full effect under the guidence of the theory of the former. In other words, the development of TCP shoud be carried forward its intrinsic charactiristic and advantage, the culture of TCP should be internationalized before TCP is.更多还原