【作者】 陈国森；

【导师】 黄克安；

【作者基本信息】 福州大学 ， 国际贸易学， 2003， 硕士

【摘要】 2002年是我国正式加入WTO后的第一年，我国将根据加入时所作承诺对包括零售业在内的各服务业的内外政策进行调整。高速发展的国内消费品零售市场吸引了全世界的目光，外国零售企业集团挟资金、技术、管理和规模优势正向内资零售企业发出新一轮更为猛烈的市场争夺战。内资零售企业该如何应对现实境况，增强企业竞争力，探索一条适合自己的发展道路已成为当务之急。为此，本文采用对比分析、实证分析和规范分析等方法，先分析服务贸易总协定对零售业开放要求、国内外零售业开放承诺比较以及加入WTO给我国零售业带来的机遇与冲击；接着对零售业的业态演变、业态选择和业态调整加以探讨。通过上述纵横的分析与探讨，最后总结出当前我国零售业发展的具体应对策略：政府对外部环境的改善；零售企业的经营管理、连锁经营、自有品牌策略、物流配送和利用电子商务等措施。更多还原

【Abstract】 2002 is the first year of china entering WTO, we will adjust the internal and external policies of services including retail services according to the promises we made before entering WTO. The development with high speed of Chinese retailing market attacts the eyes of the whole world, the foreign retail corporations are fighting fiercely for Chinese retail market with advantages of capitals, technology, management and scales. It is urgent for Chinese retail corporations to face this challenge and find a good way to develop themselves by improving competitive abilities.Therefore, I analyze the opening requirement on retail of GATS and opportunities and impacts imposed by WTO, compare the different countries’opening promises on retail services. Then I study the history of the retail services, the choice and adjustment of types of retailing. At last I put forward the method of developing Chinese retail in details, including the improvement on external environment by government and the operating management of Chinese retail industry, the strategy of chain-operation and self-brand, the measurements of logistics’ distribution and e-bussiness and so on , according to the above analysis and study.更多还原