【作者】 浦霄群；

【导师】 刘震宇；

【作者基本信息】 厦门大学 ， 工商管理， 2002， 硕士

【摘要】 二十世纪九十年代，随着INTERNET技术的蓬勃发展，我们发现具有低成本、开放性、全天候、多媒体、交互式等诸多特点的INTERNETT网络，能够彻底改变未来企业间贸易往来的方式，甚至造成企业传统的优劣势互换。因此B2B电子商务应运而生，B2B电子商务使企业的业务流程发生了很大的变化，原来必须在物理世界里完成的工作现在可以诉诸网络得到解决。 目前B2B网站的模式繁多，本文根据B2B网站所依附的实体在交易过程中所处的角色将B2B网站分为三大类，即采购型网站、分销型网站和中介型网站，并对这三种网站的产生，所具有的特点及实施的原则等方面进行具体的分析。而后运用六种评判的标准即可见度、流量、服务范畴、服务延伸性、接入成本、盈利能力这几个方面对B2B网站的现状作一些探讨分析，找出亟待解决的问题，希望能为以后的解决方案提供一些帮助。 本文着重以中介型网站为例，结合具体的案例，来阐述B2B对企业供应链的八个影响：第一，B2B简化了企业的信息收集过程；第二，B2B节约了交易费用；第三，B2B使交易向规模化发展；第四，B2B使交易集成化；第五，B2B的内容客观公正；第六，B2B使交易更加规范化；第七，B2B能够制定统一的连网通信标准与企业内部资源进行整合；第八，B2B还能够简化企业的组织结构。再以中国商品交易中心的网站为例，对上述八点进行分析、论证，同时找出案例需待改进的地方。 最后简要论述了B2B存在的问题，B2B的发展趋势以及B2B实施的方向和原则。更多还原

【Abstract】 Internet has experienced an increasing developing since 1990’s. Internet will change the model of traditional business to business thoroughly with it’s openness lower cost interactivity no time limit and multimedia, and it even can change the strength and weakness of the enterprises. B2B has made great changes on business process. The business that must be done in physical world can be replaced by Internet now.There are various B2B models. The paper classifies the model of B2B websites to procurement distribution intermediary website by the role the B2B’s owner has taken and analyses the origin characteristics and some principles for website operations respectively. Three kinds of B2B websites are discussed according to six criteria which include visibility frequency service focus interface cost & integration and ability to make profit. We hope the analysis can provide helps to solve some existing problems.The paper takes the intermediary website as an example to analyze B2B’s influence on the SCM. Firstly, B2B makes easier to collect business information; secondly, B2B can save the transaction cost; thirdly, B2B can scale up businesses; fourthly, B2B makes businesses more integrated; fifthly, B2B is more objective in given contents; sixthly, B2B can standardize the business process; seventhly, B2B can initiate criterions to integrate the information within the enterprises; eighthly, B2B can shrink the organization structure and make it more adaptive. Then we chose CCEC as an example to verify the viewpoints and give some suggestions in optimizing it.Finally, we discuss existing problems and development trend as well as implementation factors on B2B website.更多还原