中国工程物理研究院环保企业发展战略研究

【作者】 陈光云；

【导师】 黄旭；

【作者基本信息】 西南财经大学 ， 工商管理， 2002， 硕士

【摘要】 环保产业作为保护环境、实施可持续发展战略最重要的物质技术保障，对实现中国社会经济发展的战略目标，促进社会经济与环境的协调发展具有十分重要的作用，环保产业已成为我国国民经济新的增长点。我国的环保产业属于朝阳产业，发展潜力巨大，充满了机会。但现阶段我国环保行业在研发、生产和经营等方面存在许多问题。对于一个新进入环保行业的企业来说，如何把握机会，迎接挑战，寻求未来生存发展的空间，这是企业决策者所面临的重大课题。笔者以中物院环保企业为研究对象，运用战略管理的基本理论和方法，并结合实证分析方法，对影响企业发展的外部和内部因素进行比较全面和深入的分析，在此基础上对中物院环保企业未来的发展提出了基本的战略构想。本文分五个部分。第一部分绪论，主要对中物院及其环保企业进行了概述；说明本研究的背景和动机，期望达到的研究目的以及研究流程等。第二部分是对企业战略环境进行了分析，包括宏观环境，环保产业环境，并通过EFE矩阵对企业在总体上进行定量评价，以识别中物院环保企业最主要的机会和威胁。第三部分是对企业的内部资源和能力进行分析，通过IFE矩阵和CPM矩阵对企业进行比较定量的评价，以识别企业最主要的优势和劣势。第四部分进行了企业的SWOT分析，确立了企业的战略目标和发展战略。第五部分提出了中物院环保企业在战略实施中应注意的几个问题，如构建规范的公司治理结构，企业核心能力的培养与创新等。本文运用战略管理的理论对中物院环保企业所处的战略环境以及企业内部资源和能力进行了剖析，在总结企业所面临的机会、威胁，以及所拥有的优势、劣势基础上，提出了企业发展战略，明确了企业的发展方向。本文力求为中物院环保企业明确未来发展的思路，另外<WP=3>也希望能为已经或将要涉足环保行业的企业提供了有益的参考和启示。本文的重点主要放在战略的制定方面，而在战略实施方面，如在市场营销、财务管理等方面还有待在今后的工作中作进一步研究。更多还原

【Abstract】 Environmental Protection Industry (EPI), as the most important material and technical guarantee of environmental protection, is of great importance in fulfilling China’s strategic destinations of social and economic development and promoting a harmonic development of society, economic and environment. And EPI is now a new growth point of our national economy.In our nation, EPI is a rising industry. It has a great development potential and there are many opportunities in this area. However, the present stage of EPI encounters problems in such fields as R&D, production, management and administration. For decision-makers of a fresh EPI company, the major issue is how to grasp the chance, to encounter the challenge and to seek space for survive and growth in the future. In this paper, the author chose the EPI company of CAEP(China Academy of Engineering Physics) as the study object, applied the basic theory and methods of strategic management along with positive analysis, made an overall and deep approach to both the internal and external factors which impact the company’s development. On this basis, the author then suggested a basic strategy for the EPI Company of CAEP.There are 5 parts in this paper. Part one, the introduction, introduces mainly (1)CAEP and its EPI Company, (2)the background and motivation, the expectation and the procedure of this study. Part two presents first analysis on the company’s strategic environment, including the macro environment and the EPI industry environment, (2) quantitative evaluation of the whole company by way of EFE Matrix, then finds the major chances and threats of the company. Part three is the analysis of the company’s own resources and power. By quantitative evaluation with IFE Matrix, it points out the best advantage and the worst disadvantage of the<WP=5>company. Part four carries out the SWOT analysis of the company to set up it’s strategic target and development strategies. Part five presents several problems that the EPI Company of CAEP should pay attention to in practicing the strategies.In conclusion, this paper analyzes the strategic surroundings, the inner resources and power of the EPI Company of CAEP. Based on the study of opportunity and threats, advantage and disadvantage, it points out the company’s developing strategy and direction. This paper is trying to make a clear thought of the company’s future growth, it also hopes to provide other EPI companies or the would-be EPI companies beneficial reference and enlightenment. It stresses on making strategies, and there is still much left to study in carrying out these strategies in such areas as marketing and financial management.更多还原