【作者】 郑继兴；

【导师】 李柏洲；

【作者基本信息】 哈尔滨工程大学 ， 管理科学与工程， 2002， 硕士

【摘要】 随着以Internet为核心的网络技术的发展与应用，市场竞争规则、经济增长方式乃至社会生活方式都发生着剧烈变化。 作为我国重要的商品粮和畜牧业基地之一的齐齐哈尔市，其农产品的销售模式仍然采用原始的营销模式，在这种原始的营销模式下，齐齐哈尔市的农业发展及农产品的销售均受到了制约。 本文立足于齐齐哈尔市这一具体环境，从分析齐齐哈尔市的农业营销现状及网络环境入手，进而从网站的建设、产品策略、价格策略、促销策略、营销渠道策略、广告策略、电子邮件营销策略、市场调研策略等方面进行分析研究，设计出一个适合齐齐哈尔市农业发展的网络营销战略。最后对在网络营销中的管理、组织、评估、经营风险控制等问题进行分析，为此战略的顺利实施提供可靠的保障。更多还原

【Abstract】 With the development and employment of the network based on internet, there are increasingly intensive changes in the marking competitive rule, style of economic growth and social living style.The city of Qiqihaer, as one of the important bases of marketable grain and livestock husbandry, which marketing model of its agriculture is still original. So its development of agriculture and agricultural products are both constrained by this kind of original marketing model.This article based on the specific environment of Qiqihaer city, also focus on its agricultural marketing conditions and net environment. It analyzes and studies, designs an appropriate agricultural developing scheme for Qiqihaer , from the respects of construction of net-side,’product price, promotion, marketing distribution, advertisement, e-mail marketing, market research strategies. Lastly, it analyses the management, organizing, evaluating and operation risk controlling in the E-marketing, and provide reliable ensure for successful implementing of this scheme.更多还原