【作者】 赵经涛；

【导师】 许广义；

【作者基本信息】 哈尔滨工程大学 ， 工商管理， 2002， 硕士

【摘要】 自改革开放以来，我国国有企业已经有了长足的发展，企业活力明显增强。但是，随着我国加入WTO，面对更为激烈的市场竞争，大型国有企业，特别是亏损企业如何进行改革、创新、扭亏为盈已成为我国经济发展的重要课题。 哈尔滨市燃气化工总公司是1996年组建的大型国有独资企业。几年来，总公司已为哈市带来了巨大的社会效益。但是，为了扭转企业不利因素，迎接市场竞争的挑战，2000年总公司开始进行了企业的二次创业。 本文通过阐述哈燃化总公司在二次创业中所采取的“高起点定位，深层次改革，务实性创新，跳跃式发展”的一系列战略举措，根据企业战略管理的有关理论，深入地分析了企业目前所面临的宏观环境、行业环境以及其内部的优劣条件。在此基础上，进一步分析了企业的竞争优势和在未来竞争中所面临的机遇和挑战，明确了企业的竞争态势和竞争战略，对企业的战略变革进行了评价。本案例对有志于改革创新、提高企业竞争力的企业家们有一定的借鉴意义。更多还原

【Abstract】 Since reform and opening to the outside world, China’s state-owned enterprises have achieved great development. Enterprises vigor enhance obviously. But with china joins the WTO, facing the marketing competition, how large state-owned enterprises, especially the loss-making enterprises to reform and out of their difficult situation have become an important task for china economy development.Harbin Gas General Co.ltd is a large scale state individual ownership enterprise in 1996, It has been brought tremendous environmental protection benefits and social effect for Harbin in recent years. However, in order to distort the disadvantage factors, meet the challenge of market competition, The General Company start to achieve under-taking for the second-time.According to the relevant theories of strategic management, this paper elaborating a series of strategic measure that the General Company adopted, e. g. high starting point orientation, deep administrative level reform, practicing renovation, skipping type development. It also analysis carefully the macro environment, occupation environment, the internal superiority and inferior position that the enterprise is facing now.On this basis, this paper further to analysis the competitive advantage of enterprise, the chance and the challenge that the enterprise will meet in the future, clear the competitive condition and competitive strategy of the enterprise. Appraise the strategic transform of the enterprise. This case will.be some advice to those managers to enthusiasm for transformation and to improve the competitiveness of companies.更多还原