【作者】 林桂生；

【导师】 杨荣彦；

【作者基本信息】 暨南大学 ， 工商管理， 2002， 硕士

【摘要】 本文是一篇战略管理的案例，主要由两部分组成：案例正文和案例分析。 案例正文部分首先对盐田国际的发展历程进行介绍，并着重介绍了盐田国际所取得的成绩，在此过程中亦介绍了盐田国际发展中存在的问题和主要的竞争对手，使读者更能了解盐田国际及整个集装箱港口行业的背景及发展方向。 案例分析部分主要通过SWOT战略分析工具，对盐田国际现有的资源优势、宏观的外部环境、市场竞争地位进行剖析，提出了基于环境和资源的盐田国际的发展战略、战略目标，并制定相关的实施策略。更多还原

【Abstract】 This paper is focused on strategic management, including two parts: the case text and the case analysis.In the main body of the case text, the author introduces the developing process of the YICT (Yantian International Container Terminal Limited) firstly. Meanwhile the author focuses on the achievements of the YICT during the past years. What’s more, the author analyzes the problem and the main rivals during the development of the YICT so that the readers can have a deeper comprehension of the YICT, together with the context and the developing direction of thewhole container terminal industry.In the section of the case analysis, the author applies the strategically analytical tool of SWOT to analyze the current advantages of the recourses, the macroscopically external circumstance, and the competition in the markets. Besides, the author puts forward the developing strategies, the strategic goal and the relevant measures to reach the goal basing on the circumstance and the recourses of YICT.更多还原