【作者】 李彦；

【导师】 赵玉林；

【作者基本信息】 武汉理工大学 ， 产业经济学， 2002， 硕士

【摘要】 R&D—市场营销间存在着严重的界面障碍是我国高技术产业化过程效率低下的重要原因。本文从高技术企业内部R&D部门与市场营销部门的重要作用入手，对界面障碍产生的原因进行了详细分析，提出了R&D—市场营销界面管理的现实意义；运用国内外最新的管理理论从流程再造、企业文化、组织结构、利益协调等角度提出了界面管理的具体实施对策，提出了R&D—市场营销界面管理实践中的“流程再造”、“学习型组织”、“虚拟组织”、“双／多阶梯升迁模式”等管理理念；利用比较方法，对中、美、日文化传统对于界面管理的影响做了比较分析；利用实证分析方法，对联想集团创新过程中的界面管理实践进行了剖析，旨在探索一条适合中国高技术产业化发展的成功之路。更多还原

【Abstract】 The serious interface barriers existing between R&D and marketing departments are the critical reasons of the low efficiency of the High-tech industrialization in our country. This thesis proceeds with the importance of R&D department and marketing department in high-tech enterprises to analyze the causes of interface barriers in detail and to reveal the practical meaning of R&D---marketing interface management. It exercises the manage theory up to date to bring forward countermeasures from the process, culture, organization, and advantage consonance, putting the managerial ideas such as BPR, Learning organization, virtual organization, double/multi-ladder promotion etc. into practice. What’s more, it applies comparative method to contrast the effluence that historical culture in China, American, and Japanese act on the R&D---marketing interface management. In addition, it employs case analysis to "anatomy" the interface management in the innovation process of Legend Group so as to find a way for the success of High-tech industrialization in China.更多还原