【作者】 夏德；

【导师】 程国平；

【作者基本信息】 武汉理工大学 ， 管理科学与工程， 2002， 硕士

【摘要】 在电子商务席卷全球并有望成为新世纪主流商务形式的背景下，本文首先分析了电子商务发展的内在动因，如个性化、便捷等趋势，以及消费者、企业的观念、行为变化对传统物流的影响，并由此得出为适应电子商务的发展传统物流所存在的功能缺陷和面临的挑战。在此基础上阐述了信息技术在电子商务物流中的重要作用及信息集成化的特点；同样企业的物流战略也必须作出相应的调整，应由传统的各自为政的封闭型的竞争方式向企业间竞争与合作共存的战略联盟转变；物流目的也应由实现有限的功能向更为广泛的客户提供优质的服务转变。 以前面的分析为基础，接下来研究探讨了电子商务环境下的物流系统构建，包括电子商务环境下新型物流功能实现的相关信息技术及业务策略。要提高企业间及部门间处理物流业务的效率必须建立高效的信息管理系统这是实现纵横信息交流与沟通准、快的基础。导入共同配送计划系统、安装电子终端、实现车辆货物跟踪、导入数码备货并在企业内外形成信息共享平台等先进的管理手段，通过提高信息内涵的质量、传送速度来增强决策的科学性。可以说完善的物流信息网络是现代物流的神经系统，这里主要介绍了比较成熟的信息读取、传递技术和模式。要实现现代物流的效率还必须根据电子商务的特点对传统的企业内部及企业间业务流程、结构、策略进行适当调整以实现业务流程在整体上的优化，在业务策略分析中重点研究了物流业务重组、采购策略、库存策略和配送策略以及第三方物流，力图通过业务策略的革新与调整来消除现行物流体制中存在的障碍，以实现新型物流的便捷与高效并满足电子商务发展的需求。一定的业务策略和信息技术相结合，实现现代物流在业务结构和信息沟通方式上的优化，以期提高物流的效率，为电子商务各项功能的实现提供保证。 然而我们不能期待以这种方式构建的物流体系完美无缺，在电子商务的发展进程中，必须形成及时发现问题、解决问题的机制以便不断完善现行方案。而且，电子商务物流的业务和技术发生的变化也使物流的日常管理呈现出一些新问题，因此形成相应的管理机制抓住重点就显得比较重要了。在日常管理中必须注意三个比较突出的方面，即维持稳定的客户关系、维持物流信息系统的稳定高效运作、建立完善的物流绩效评价机制，以便发现物流存在的问题并明确其完善的方向，进而使整个电子商务环境下的物流系统保持良性运作。做好这三方面的工作是电子商务环境下的物流正常运作的前提，也是对现行物流加以完善的基础。更多还原

【Abstract】 While e-commeivx is sweeping Ure world,it is a reasonable idea tliat e-commerce will Ixxx nc lire main commercial model ii i tlx new century. I ’’iislly Ure developing inotivatioas of e-LXimmeiu’siicIt as ix-isonali/alion ami convenieixr aieamly/ed in lire reras well as the influence lo UKIradilional material distiibnlion icsullal Hum clianges of ideas aixi beliavior of (Jie consumer and enleipriscs. Ikised on mis consideration,tire flaw of function aixl lire challenge to traditional material distribution arc drawn wlren it is come to lire era of e-commuce. Aller tire importance aixl tire diameters of information tedinology aie addressed acconling lo (Ire logistics lor e-commeiu1,it is easy lo ivxtch tire point Uial Ure strategy of logistics has to be converted lixmi ll ic (radilional iixlepeixlcnl aixl sealed competition nxxlel to the co-o|xralk>n aixl co-exisl slialogy alliairec. I’br Ure same mason lire goal of logistics mast lx- lailoiul lor e-vommeixv fnun nilititing (lie limiletl fuiretioiis to pixwiding aroiuxl quilii,ilivc set vices lo consul 11 .MS.In addilion of lK analysis aU e,Ik’ cousinK lion (ifecommcice logistics issludiedaixl explnu’d,including ilie idcvanl inluiinnliuu |t\ himlujik";and Uusiiress jiolicies lo ivr玕li/c lire nru ln|ij’;iic Ii u it lii HIS of i HIM M in n tin ilir Hihiiik iii ijjlslics elliciency of inler-itnn|vinu’N aixl inlci ilqiiitnuiil.’i a rlln ll c lu)i.i ilk;i 11 uu u i.vi I ici il infoiniation system musl lvcNlal’li.’,lKxl,\vliich iii lliepliii Ion Holc’XiK.’ltHKlclliiu nl communicalion. Ihmiigh launching co-ilisliihulioii planning s)’U’m,ckvliunic Iriminal,(racing vehicle system,digital material stoic lo cnliance lire inlbmuilion quilily aixl Ilie elliciency ol transference is tire way to make Ihe decision scientilic .It is mlional lo say lliat logislies infoiniation iretvvoik is Ure nervous system of logislies. Herc is inlnxlucing Ure maluix;infoiniation reading technologies and Inuisilion mcxJels. I’br Uie enhaireing logistics eflicieirey tiaditional busiiress pixTceed aixl construction of inlcr-com|Tanies aixl inter-tleputmeiits also liave to Ire lailoixxl .lire ne-cngincering of logistics Ixpincsscs aixl tire policies of oalering,inventory ,distribution aixl lire lhiixl|\nlv logistic aiesludicxlinlcnsivcly,in order to eliminate Ure obstacles among logistics at picsenl ihixnigli innovation aixl ic-engincering as well as losatisfy Ureireal of e-commerce Uiixiugh eflieienl aixl eflcdivx? logistics. ’Ihixxigh ceitciin busiiress |xilicies aixl infbnnation lechix)logies the nxxlem logistics structure aixl communiaitive model aic o|timi/ed as to enliiincc tire logistics cllicicney lor lire realization of every logistics function.Of course,il is unieasonable to suspect Uiat Ure logistic a)nstiircted according to Ure rules above is perfected. Dining Ure developing proceed of e-commerce,a certain rcgulaled system should Ire working effectively to fiixl aixl deal wiUi problems in order to optimize Ure tunninglogistics system. What is more,as tlie business and technology is advancing forward high level Uiere will te some new problems lising (ix)in regulation business,so the impoilance of relevant management system is very obvious. Among (lie regulation task of management tliere. are thive locus problans which must be dealt with effectively,keeping tlie steady consumer relationship,maintaining (lie logistic infonnation system miming efficiently and smoothly and constructing perfect logistics measurement and evaluation sv’slem. Dealing with tlie three tasks eflbctively is not only (lie pro-requisition of tlie steady aiming of logistic (or e-commerce,but also the key to perfecting the logistics at present更多还原