【作者】 刘星；

【导师】 孙泽厚；

【作者基本信息】 武汉理工大学 ， 工商管理， 2002， 硕士

【摘要】 企业文化作为现代企业的管理理论和管理方法，越来越受到国内外企业界、学术界的重视，因为当今经济竞争的核心已经变成了文化竞争，企业文化对形成企业内部凝聚力和增强企业外部竞争力方面起着重大的作用。随着多哈落下的槌音，中国已经在WTO构架下与世界经济融为一体。新兴的国际与国内市场，给我国的各类企业(包括纺织机械企业)既提供了机遇，更带来了沉重的挑战，建设适合国情的特色企业文化势在必行。 本课题以“入世”给中国纺织机械企业带来了发展机遇和严重挑战为背景，以企业文化理论和理念作为为理论基础，在调查了解了我国纺织机械业的现状，特别是实地调查研究中国纺织机械(集团)有限公司(CTMC)属下企业黄石纺织机械厂的现状后，提出了发展我国纺织机械业的对策与措施，并以对黄石纺织机械厂企业文化建设的实证研究为典型，提出我国纺织机械企业文化建设的建议和方向。 在本课题的研究过程中，首先介绍和分析了国内外企业文化理论研究的状况，指出了研究我国纺织机械企业文化建设的背景和目的；其次，阐述了企业文化的基本理论，包括企业文化的含义、企业文化的作用、企业文化的结构、企业文化的建设和企业文化的发展趋势；其三，介绍了我国的企业文化建设状况，包括我国企业文化建设的成功经验和主要误区，并提出了建设适合国情的企业文化的方向；其四，研究了我国纺织机械企业发展问题：介绍了我国纺织机械企业现状，分析了加入WTO对我国纺织机械企业的影响，提出了发展我国纺织机械业的对策与措施；其五，重点实证研究了黄石纺织机械厂企业文化建设，在分析黄石纺织机械厂企业文化建设的成功经验和不足的基础上，提出了黄石纺织机械厂企业文化再建设的建议和方向。更多还原

【Abstract】 The enterprise culture as a management theory and method of modern enterprise,more and more causes domestic and international business circles and academic circle to pay attention to. As the core of present economic competition has become cultural competitive,enterprise culture plays an important role in forming enterprise internal cohesive affinity and strengthening enterprise external competitive ability .As Doha fell to take off mallet sound,it is one body that China has melted with world economy under WTO structural frame. Burgeoning external and internal markets have not only offered good fortune,but also brought heavy challenge to all sorts of enterprises in our country (including textile machinery enterprise). Therefore,it is imperative to establish characteristic enterprise culture.This paper expounds that Chinese textile machinery enterprises are confronted with developing opportunity and serious challenge after joining WTO .It also puts forward that enterprise culture and conception are theoretical base .After investigating the present situation of the textile machinery industry of our country specially on-the-spot research on Huangshi Textile Machinery Factory belong to China Textile Machinery (Group) Corporate (CTMC ) ,the author points out the measure and countermeasure that develops textile machinery industry .On the basis of studying the enterprise culture construction on Huangshi Textile Machinery Factory as a typical case,the author puts forward some schemes and proposals on cultural construction in China textile machinery industry.In the research course of this paper,the author first introduces and analyzes the domestic and external situation of enterprise cultural theoretical research ,and points out the background and purpose of cultural construction in China textile machinery industry ;Secondly ,the author has elaborated the basic theory of enterprise culture including its meaning ,its role ,its structure ,its structure and its developing tendency ;Thirdly ,the author has introduced the enterprise cultural construction situation of our country including major mistake district and the successful experience of the enterprise cultural construction of our country ;and pointed out the orientation of enterprise cultural construction to be suitable for our national condition ;Fourthly ,this paper has studied the development of the textile machinery industry ,and analyzed the influence on our textile machinery industry after joining WTO ,meanwhile ,it has also put forward some measures and countermeasures of developing our textile machinery industry ;finally,it has emphatically studied enterprise culture construction on Huangshi Textile Machinery Factory ,on the basis of analysing its successful experience and insufficiency ,and pointed out some proposals and schemes to reconstruct enterprise culture on Huangshi Textile Machinery Factory.更多还原