【作者】 普翔；

【导师】 李新新；

【作者基本信息】 首都经济贸易大学 ， 经济法学， 2002， 硕士

【摘要】 随着经济的发展，整个社会的商品化现象日益突出，对商品化权的研究已成为知识产权研究中的一个重要问题。所谓商品化权，就是将具有公众吸引力的特定权利要素进行二次开发用于商业促销的权利。商品化权包括虚构角色的商品化权和真实角色的商品化权两类。本文分两个部分对商品化权进行研究。第一部分主要研究商品化、商品化权的理论问题，包括商品化、商品化权的历史起源、商品化权的概念内涵、商品化权的性质以及商品化权与相关权利的关系。第二部分主要研究实践中的问题，讨论了如何构建商品化权保护体系，对商品化权的四种主要保护对象，图形角色、文学角色、真实人物以及作品标题的保护问题进行了探讨。此外，在全文中还对几个外较为典型的商品化权案例进行了介绍和评析，通过案例研究进一步阐明了商品化权保护的重要性。更多还原

【Abstract】 With economic development, merchandising phenomena emerge in large numbers in our society. So it is necessary to conduct corresponding research on merchandising right, which is a kind of commercial promotion right which can be utilized after the second exploit of some particular factors which are attractive to the public. The merchandising right includes the right of fictional characters and right of publicity. The article consists of two parts. The first part focuses on the theory of merchandising and merchandising right. It is composed of the origin of merchandising and merchandising right, the concept of merchandising right, the essence of merchandising right and the relationship between merchandising right and relevant rights. The second part deals with the problem in the process of applying merchandising right. In this part, the author discusses four protected objects, i.e. graphic character, literary character, real person and title of the works, and how to construct the protecting system of merchandising right. Moreover, some other typical cases about the merchandising right are introduced and analyzed, which demonstrates the importance of protecting the merchandising right.更多还原