模具产品协同商贸中的客户订单决策支持

【作者】 曹咏；

【导师】 毛宁； 曾焕浪；

【作者基本信息】 广东工业大学 ， 机械设计与理论， 2002， 硕士

【摘要】 在当前买方市场的经济形势下，客户和企业都需要进行更好的沟通和交流，因此为双方建立协同商贸环境是大势所趋。而协同商贸的建立和互联网技术的应用使客户在拥有更多选择机会的同时也容易感到无所适从，为了解决这样一个矛盾，本文特提出为客户提供订单决策支持的构思。 文章首先分析了课题确立的背景及意义，介绍了相关领域的研究现状。然后以模具行业为背景，从客户的角度对客户、模具企业共同参与的互动的模具营销过程进行分析，并针对从招标到签约整个过程中各个阶段的不同特点，采用不同的搜索或评估方式，即分别在招标阶段、询价阶段和签约阶段采用极大需求匹配法、模糊层次分析法、建立自明确模型的方法，为客户的最终的订单决策提供支持。最后，介绍了实现这种构思的系统架构及系统运行结果。更多还原

【Abstract】 At present, in the economic situation of buyers’ market, both the customers and the enterprises need more communication and intercourse, which cause the idea of building Collaborative Product Commerce(CPC). The foundation of CPC and the application of internet make the customers face more opportunities of choices, and also, make it more difficult to choose. To settle this problem, a scheme is put forward in this paper to provide decision-making support on placing orders for the customers.Firstly, the background and the significance of the project are introduced and the current research of related fields is reviewed. Secondly, the sales work-flow of mold & die is analyzed from the point of view of customers. Considering the characteristics of different stages of the whole process, different searching or evaluating methods are adopted, i.e., Maximum Requirement Matching, Fuzzy-AHP and Hybrid Conjoint Analysis, thus, the decision-making support is provided for the customer. Finally, the system’s structure of this scheme and the running result of the system are introduced.更多还原