企业电子商务发展对策与实证研究

【作者】 彭新敏；

【导师】 傅裕嘉；

【作者基本信息】 西安理工大学 ， 管理科学与工程， 2002， 硕士

【摘要】 在电子商务环境下，企业市场运作机制，环境条件和技术基础都发生了深刻的变化，而企业经营环境的变化又将对企业管理产生巨大的影响。因此，如何将电子商务准确应用于企业从而重塑企业新的竞争优势就成为我国企业的当务之急。为此，人们自然会提出“什么是企业电子商务”，“企业为什么要发展电子商务”以及“企业如何发展电子商务”三个最基本的问题。论文紧紧围绕这三个基本问题，构建了一个以价值链理论、交易成本理论和业务流程再造理论为一体的研究框架，力求将最新的网络经济理论研究成果与目前国内外电子商务应用成果及问题结合起来，系统地思考我们所面临的电子商务的挑战；并尝试从传统商业竞争策略与电子商务特点相结合的角度，运用市场营销理论和业务流程再造理论，总结出传统企业的电子商务发展对策。 论文首先针对“什么是企业电子商务”这一基本问题，对电子商务理论进行了研究。在对电子商务定义和组成要素界定的基础上，回顾了电子商务从经营内容和组织模式上的演化和发展历史，界定了企业电子商务的基本内涵，分析了企业电子商务的机理。 针对第二个基本问题，论文重新构建了电子商务环境下企业价值链模型，并从动力和压力两个方面系统地分析了企业实施电子商务的源动力之所在，得出企业电子商务转型的必然性。围绕着“企业如何发展电子商务”的问题，论文运用调查问卷的方法分析了我国企业电子商务的总体发展状况以及我国电子商务发展滞后的原因，在此基础上，论文分析了企业发展电子商务的层次性，提出了企业电子商务的发展模式，并建立了ESMP分析框架为企业选择电子商务发展模式提供了决策参考。在具体开发企业电子商务应用系统时，企业可运用电子商务时间处理的方法进行系统的开发。为保证企业顺利实施电子商务，必须对企业进行业务流程重组，建立适应电子商务的组织结构。最后，论文选取西北电力建设第四工程公司作为实证研究对象，运用上述指导思想设计了该企业电子商务系统，为类似的企业开展电子商务提供了一定的参考。更多还原

【Abstract】 The operational mechanisms of market for enterprises, environmental conditions and technological basis in the E-commerce environment have been changed heavily, so, the changes of enterprise operations and management environment would greatly influence enterprise management. Thus, how to apply E-commerce to enterprise aiming at shaping new enterprise competitive advantages is the urgent problem that our enterprises have to face. For this, it is nature that we put forward three fundamental problems, which are "what’s an enterprise E-commerce", "why an enterprise developes E-commerce" and "how an enterprise implements E-commerce". About the three fundamental problems, in this paper, the author has constructed a research framework in which the theory of value chain, the theory of trade costs and the theory of business process reengineering are united, trying to combine the latest research achievements of net economy with the E-commerce application progenies and problems all over the world together, and systematically considering the challenges of E-commerce that we are facing. In this paper, the author has attempted to summarize the developing measures of E-commerce in traditional enterprise by applying the theory of marketing and business process reengineering in the view of combining the competitive strategies of traditional business with the features of E-commerce.First, in this paper, the author has researched the theory of E-commerce aiming at the problem of "what is the enterprise E-commerce". On the basis of defining E-commerce and bounding the compositional factors, the author has reviewed the history of evolution and development of E-commerce from management context and organization model, bounding the basic connotation of E-commerce in enterprise and analyzing the mechanism of an enterprise.Aiming at the second fundamental problem, the author has reconstructed value chain model of enterprises in E-commerce environment and systematically analyzed the invigorative power of implementing E-commerce for enterprises at the two aspects of driving and stressing, through which the author draws the conclusion of the transferring certainty of E-commerce for enterprises. Around the problem of "how an enterprise develop E-commerce", the author also has analyzed the whole developing status and the lag developing cause in our country on the basis of investigating questionnaire, on the basis of which, the author analyzes the developing layers of E-commerce in enterprise, puts forward the models of developing E-commerce in enterprises, and constructs ESMP analytic framework in which enterprise could select its own E-commerce model. When an enterprise concretely develops E-commerce system, it can takeadvantage of the software engineering method. To ensure enterprise to implement E-commerce successfully, it is necessary to reengineer the operational process and to establish new organization and structure fitting for E-commerce. Finally, in this paper, the author takes Northwest NO.4 Engineering Company of Electric Power Construction of China as an example to architect an E-commerce strategy by using above instructional idea, which gives reference of how to start E-commerce to the similar enterprises.更多还原