西南油气田分公司天然气市场战略研究

【作者】 白贵林；

【导师】 张宁俊；

【作者基本信息】 西南财经大学 ， 工商管理， 2001， 硕士

【摘要】 本文旨在通过对四川盆地内天然气市场现状的研究，分析西南油气田分公司在新形势下所具备的发展机遇，探索了天然气市场的发展战略及其制约因素。天然气是一次性不可再生的资源，它是清洁、优质的能源和化工原料，不仅具有良好的社会效益和环保效益，而且还具有良好的综合经济效益。四川盆地内有多家天然气生产销售企业，且天然气市场供大于求，市场竞争局面日趋激烈。本文以阐述天然气市场现状入手、在开展天然气市场发展前景分析和预测天然气市场需求的基础上，分析提出了天然气市场的发展战略和影响制约因素。全文共分五章，第一章是天然气资源特点及其发展战略目标，对天然气的特点、天然气在区域经济发展中的作用以及西南油气田分公司天然气市场发展战略目标的基本情况进行介绍。第二章是天然气市场现状概况说明，主要分析了目前天然气销售量概况、市场结构特点及西南油气田分公司的市场地位。第三章重点是分析天然气市场前景及需求，在着重分析了民用天然气市场前景、化肥用天然气市场前景、工业用天然气市场前景和汽车用天然气市场前景基础上，分析预测了四川盆地内、外天然气市场的需求量。第四章是针对天然气市场，提出了天然气市场具体的发展战略。主要包括抓住“西气东输”的历史机遇、加快企业发展战略；调整天然气市场消费结构、拓展天然气市场总规模战略；实施低成本、增强市场竞争力、扩大市场份额战略；实施科技创新，提高天然气开发技术水平的战略。第五章讨论了影响天然气市场发展战略实施的制约因素。更多还原

【Abstract】 This paper analyzes a development opportunity of Southwest Oil and Gas Field Company under new circumstances by studying current condition of natural gas market in Sichuan Basin. It explores a market development strategy and its constraining factors.Natural gas is a kind of disposable and unregenerate source. And it’s a clean and high-quality energy and a chemical raw material. It has not only good social or environmental protection benefits, but also fine and comprehensive economic benefits.There are many enterprises producing and selling gas in Sichuan Basin. But gas supply exceeds demand in the market that makes a competition more and more intense. The paper represents the current situation of the market, and puts forward the strategy and constraining factors on the basis of analyzing the development prospects of the market and forecasting the demand. Furthermore, the paper consists of five chapters. The first chapter, Characterization of Natural Gas Source and Its Development Strategy Purpose, introduces features of gas, its effects on regional economical development and background about the purpose of Company. The second chapter, A Summary of the Current Condition of Market, analyzes mainly a survey of sale volume, features of the market structure and the market position of Company so far. The third chapter, Analysis for Gas Market Prospect and Demand, forecasts gas demand internal and external of Sichuan Basin, based on analysis the market prospects for civil use, chemical fertilizer, industrial use and automobile use. The fourth chapter is to raise a specific development strategy in view of gas market. Chiefly, it includes: to grasp a historical opportunity of " Gas is transported from the West to the East", to accelerate a business development strategy, to adjust a consume structure of market, to broaden a general scope strategy <WP=4>of the market, to implement low-cost, to strengthen market competition, to enlarge a market quota, to carry out a technological creation and to increase a technological standard of gas development. The fifth chapter is A Discussion of Constraining Factors Influenced on the Development Strategy of Market.更多还原