【作者】 邓其坚；

【导师】 何振翔；

【作者基本信息】 暨南大学 ， 工商管理， 2001， 硕士

【摘要】 本文是一篇应用性学术论文，全文分为案例部分和案例分析部分。案例部分描述了讯华公司的发展概况，面临的问题，同时也详细介绍了其所在的寻呼服务行业情况以及热点，期望详尽的环境素材能提供读者作出公司战略决策的思考。案例分析部分从案例提供的素材为主要出发点，运用产品的特性及生命周期、行业吸引力和竞争态势评价、外部环境及内部资源情况及匹配等理论和工具，结合实际，为讯华公司提出战略抉择意见。更多还原

【Abstract】 The article is an applied thesis. It includes case chapter and case analysis chapter. In the case chapter, the development’s situation and the issues of Xunhua Company are narrated. Paging industry situation and focus are also introduced thoroughly in the same chapter. It hopes that the details of environment materials can provide reader to make the thinking of the strategic decision. In the analysis chapter, starting at the point of materials of the case and combining with realities, the theories and tools of product character, life-cycle, industry attractiveness, competitive profile, external factor, internal factor and SWOT analysis are utilized to make the strategic decision for the company.更多还原