【作者】 田秋生；

【导师】 邝云妙；

【作者基本信息】 暨南大学 ， 新闻学 新闻业务， 2000， 硕士

【摘要】 随着报业市场化进程的加快，财政拨款逐步减少甚至被取消，在日趋激烈的报业竞争中，地市党报面临的生存压力越来越大。 本文运用新闻传播学和市场营销学的有关原理，分析地市党报在报业竞争中的优势和劣势，依据地市党报的自身条件和读者需求探讨其读者定位和特色定位。在此基础上对地市党报的新闻业务改革和报业经营展开具体的分析，为地市党报的市场化运作提出可操作性建议。更多还原

【Abstract】 With the acceleration of the newspaPer marketing process, the financial allocation hasbeen decreasing and even been abolished, the Prefecture and town newspaPers now facesmore and more survival pressure.Borrowing from the principles and theories of the Mass communication and Marketing,this thesis analyses the advantages and disadvamages in newspaPer comPetition of thePrefecture and town newspaPer and probes iflto the location of reader and characteristics ofthe Prefecture and town newspaPer in accordance with its own conditions. On bases of theanalyses above, this thesis provides the concrete analysis on the reform of news coverageand business management of the Prefecture and town newspaPer, and puts forward anoperational proposal on the marketing operation of the Prefecture and town newspaPer.更多还原