【作者】 李静；

【导师】 郭克宏；

【作者基本信息】 郑州大学 ， 新闻与传播（专业学位）， 2013， 硕士

【摘要】 随着互联网逐渐向商业化趋势发展,网站之间特别是商业网站之间的竞争进入了白炽化阶段。为了赢得竞争,商业网站纷纷各出奇招,采取多种手段夺得公众眼球。网络新闻专题作为提升新闻竞争力的一种形式,受到各大网站的青睐。它以丰富的信息内容和信息的深度解读满足了公众对信息在深度和广度上的渴求,以绚丽多彩的页面和形式多样的结构满足了公众寻求刺激的心理诉求,夺得了公众眼球。网络新闻专题以其特殊的报道形式实现了公众的“眼球效应”。本文以商业网站新闻专题的眼球效应为研究对象,从商业网站新闻专题的眼球效应的概念界定入手,分析当前商业网站新闻专题过程中的眼球效应现象,分析影响商业网站新闻专题追求眼球效应的因素,商业网站新闻专题眼球效应的特点,进而指出商业网站新闻专题在追求眼球效应过程中的问题及偏差,从而提出合理追求眼球效应应遵循的原则。最后得出商业网站在追求眼球效应的过程中要把握好眼球效应的尺度、在遵循一定的原则下追求眼球效应从而提升网络新闻专题的影响力的结论。本文运用了内容分析法、文献法、举例法等研究方法。通过对当前网络新闻专题的眼球效应进行分析,为商业网站做好新闻专题提供一种借鉴,具有十分积极的意义。更多还原

【Abstract】 With the Internet gradually development to commercialization, Commercial websites has entered to the intense competition. In order to win the competition, commercial sites make everything to attract the public eyes.As a way to enhance the competitive power of news report, the Internet Special Report was favoured by the major sites of all ages. Through making wealthy information and the interpretation, It satisfied the public’s desire on the depth and breadth of information. Through making colorful page and diverse structures, it satisfied the public’s desire on seeking stimulation. And then, it will attract the public eyes, with its special report, the Internet Special Report achieved the goal of Effect of Eyes.The article take the Effect of Eyes on Internet Special Report as the research object, starts from the definition of the Effect on Eyes on the Internet Special Report, analyze the phenomenon of the Effect of Eyes on the Internet Special Report, analyze the factors that influence the Commercial websites Special Report pursuiting Eyes Effect, analyze the features, and then points out the problems in process of pursuiting Eye Effect, thus put forward to the reasonable principle in pursuiting Eye Effect. In the end,The article will draw the conclusion that the Internet Special Report should follow the principles when it pursuit Eye Effect so as to enhance the the Internet Special Report influence.The paper has used a variety of research methods, such as the content analysis, literature review and the examples. By analyzed the Effect Eyes of Internet Special Report, it will provide a reference for other business websites. It has a very positive meaning.更多还原