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南通某建设集团发展战略研究

Development Strategy for Nantong X Construction Group

【作者】 陆中华

【导师】 李强;

【作者基本信息】 西南交通大学 , 工商管理(专业学位), 2013, 硕士

【摘要】 十八大报告中强调建设美丽中国,明确提出坚持走中国特色的城镇化道路。在未来十年或更长的一段时间里,新城镇化建设将成为建筑企业发展的重大战略机遇期。同时,随着经济全球化的深入,管理经验丰富、资金实力强的国外大型施工企业也在积极采取战略,企图进入中国市场,给竞争已经十分激烈的国内建筑市场带来了更多的不确定要素。我国建筑企业要在建筑市场取得主动,恰当的企业发展战略是首先要解决的问题。南通某建设集团是一所大型股份制建筑企业,属于区域性龙头企业。目前企业已提出未来发展的初步战略,但还没有制定出详细的企业发展战略。本论文以南通某建设集团的发展战略制定及实施为目标,主要工作包括:首先,以企业战略理论为基础,借鉴日本大成建设和法国万喜集团的发展经验,利用SWOT分析方法,从宏观环境和行业环境的分析入手,系统的分析了目前中国政治和政策环境、经济环境、社会与法律环境及技术等宏观环境,中国建筑业、南通建筑业的概况及行业竞争者的结构情况,总结归纳出我国建筑企业发展的机会与威胁。其次,对南通某建设集团自身的优势及劣势进行了深入细致的诊断与剖析,并与宏观环境相结合,提出了企业发展战略。再次,制定了南通某建设集团的发展战略,具体的内如包括企业愿景、企业使命、战略目标、发展战略等。最后,给出了详细的企业实现发展战略的实施举措,包括详细的实施计划、创新管理、人才管理、业主关系管理、公共关系管理等。本论文研究结果为南通某建设集团发展战略的制定、完善提供帮助,也为同行业企业发展战略的制定提供参考。

【Abstract】 The report of the Eighteenth National Congress of the Communist Party of China proposes that China should unswervingly adhere to the road of new-type industrialization, informatization, urbanization and agricultural modernization with Chinese characteristics. Therefore, urbanization will be a strategic opportunity for the development of construction enterprises in the following ten year and more.In the meantime with the quickening pace of economic globalization, large-scale foreign construction enterprises which are experienced and sophisticated in management are making great efforts in entering Chinese market with their abundant capital strength, which, as a result, brings more uncertainties to the increasing fierce market competition amongst construction enterprises. Therefore, we should take the initiative with the understanding of proper enterprise development strategies should come first in order to cope with these challenges.As a regional leading enterprise.Nantong No. X Construction Group is a joint-equity enterprise of large scale whose initial future development strategies had been formulated, yet not in detail. This paper explores the strategy formulation and its implementation of Nantong No. X Construction Group from the following four aspects:First of all, based on theories about enterprise strategies this paper takes the examples of Japanese and French counterparts:Taisei Group and Vinci Group respectively by applying SWOT analysis. From the perspective of both macro-environment and industry environment our paper gives a systematic analysis of macro environment such as China’s present political and policy environment, economic environment, social and legal environment as well as technologies. Meanwhile it introduces situations about China’s construction industry, construction industry in Nantong and industry competition. In the end it presents opportunities and challenges facing by China’s construction enterprises.Secondly, the enterprise development strategies are proposed by giving a detailed analysis on the advantages and adversities of Nantong No. X Construction Group while taking the macro-environment into consideration.What’s more, the enterprise development strategies of Nantong No. X Construction Group are formulated which includes enterprise vision, enterprise mission, and strategic target and development strategies.Finally, this paper gives a detailed introduction of the implementation of enterprise development strategies which includes the implementation plan, innovation management, talent management, proprietor’s relations management and public relations management. The research fruits of our paper provide references in implementing and perfecting enterprise development strategies for construction industry and corporations like Nantong No. X Construction Group and others.

  • 【分类号】F272;F426.92
  • 【下载频次】216
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