【作者】 高凯；

【导师】 杨莉；

【作者基本信息】 西南交通大学 ， 企业管理， 2013， 硕士

【摘要】 作为高校教育热点之一的创业教育,从上世纪中期在美国、欧洲等国家兴起,我国的众多高校也在紧随其后,以不同形式开展着这一教育活动。开展创业教育主要的目标就是一一通过创业教育来提升高校学生的创新能力、创业素养以及专业学习的动手实践能力等等,而进行创业教育单靠理论教育是无法实现培养学生相关能力的目的的。伴随电子商务浪潮席卷全球的今天,电子商务也进入了大学校园,校园电子商务创业也因此而如火如茶地进行着。本文结合高校创业教育的发展情况,并结合当前校园电子商务创业中,对遇到的实际问题等进行了细致研究分析,首先对创业教育的发展现状等进行了分析研究,进而根据校园电子商务创业的内在要求和创业教育的具体情况相结合,提出高校进行校园电子商务创业的必要性,并采取问卷调查的方式来对学生参与创业的意愿等进行了较为详细的调查以及分析研究,这样更有利于本文后期针对校园电子商务创业的实施起到参考作用；其次根据实际案例一一四川工商职业技术学院的校园电子商务创业实例说明,校园电子商务创业的实际意义和价值；最后,通过对相关实例的研究分析,对与高校校园电子商务创业有关的高校和相关政府部门提出了本文的研究观点和建议,以期改进和完善我国现行的高校创业教育体系,促进高校校园电子商务的健康、持续发展。本文的研究价值在于,通过对我国创业教育的研究,结合校园电子商务创业的开展,不仅有利于探索更适合我国国情的创业教育方式,更重要的在于通过校园电子商务创业,能够有效促进高校创业教育的发展,能够有效指导高校相关专业的建设,能够有效缓解我国高校毕业生就业问题等等一系列问题,为培养具有自主创新能力的人才提供了良好的借鉴和参考。更多还原

【Abstract】 As one of the hotspots of entrepreneurship education in higher education, from the middle of the last century, the rise in the United States, Europe and other countries, the country’s many colleges and universities are also followed this educational activity, carried out in different forms. Carry out entrepreneurship education major goal is to enhance innovation capacity, entrepreneurship literacy of college students as well as professional learning practical ability, and so on through entrepreneurship education, entrepreneur-ship education and theoretical education alone can not achieve the purpose of the students ability.In this paper the development of enterprise education, combined with the current campus E-commerce venture elaborate, the first analysis of the development of entrepreneurship education and E-commerce initiatives, and then based on the campus of the internal requirements and specific entrepreneurship education combined proposed college campus E-commerce venture necessity, and take the questionnaire to a more detailed investigation, and analysis of the willingness of students to participate in entrepreneurship, which is more conducive to this article late for campus E-commerce venture reference implementation has played a role; Second, based on the actual case Sichuan Business vocational and Technical College campus E-commerce venture examples, the practical significance and value of the campus E-commerce initiatives; related instances analysis, on the college campus electronic business venture related to universities and government departments of the views and recommendations of this study, in order to improve and perfect our current enterprise education system, promote the health of the college campus E-commerce, and sustainable development.The value of this research is that, through the study of entrepreneurship education, combined with the launching of the campus E-commerce venture, not only conducive to entrepreneurship education to explore more suitable for China’s national conditions and, more importantly, is that colleges and universities can effectively promote entrepreneurship through the campus E-commerce venture the development of education, can effectively guide the college professional building, can effectively alleviate the employment of college graduates in China issues, and so a series of problems, as a good reference for the training of personnel with the capability of independent innovation.更多还原