【作者】 罗绮；

【导师】 樊亚平；

【作者基本信息】 兰州大学 ， 新闻学， 2013， 硕士

【摘要】 近年来,微博的发展呈现出一个井喷的态势,它便捷的信息发布模式和独特的信息发布平台使每个人都能成为信息的传播者。随着微博的蓬勃发展,专业的媒体记者纷纷入驻微博,进而迅速成为“微环境”中的一个活跃群体。本文将从记者微博的特点、价值、问题及发展等四个方面来对记者微博进行研究,首先,运用内容分析法,选取新浪记者微博进行抽样调查,总结出记者微博具有发布的有效信息量大、倾向构建职业身份、公共性强等特点。其次分析了记者微博的价值,主要体现在构建网络人际关系和充当舆论领袖等个人价值,引导舆论促进社会和谐发展、参与公共事件传达民意、构建网络公共领域等社会价值,为公众设置议程,构建公众交流平台等媒体价值。第三,笔者通过对记者微博的长期观察,分析、总结了记者微博当前存在的问题,并针对这些问题,提出一些思考,希望能够对记者微博的良性发展提供一些建议,同时为相关领域的研究提供参考和借鉴。更多还原

【Abstract】 In recent years, development of microblog presents a blowout situation, it owns such a convenient information communicating model and unique publishing platform that everyone can become the disseminators of information.With the development of microblog, professional media journalists have settled in microblog, and quickly became an active group. In this paper, four aspects will be discussed, there are characteristics, values, problems and development of journalists’microblog. First of all, this paper used the content analysis method, selected the Sina journalists’microblog to conduct a sample survey, summed up the characteristics. there are huge effective information, tendency of constructing occupation identity, strong public property. Secondly this paper analysis the values of journalists’ microblog, mainly reflecting in the construction of the network interpersonal relationship and acting as opinion leaders this personal values, guiding the public opinion and promoting social harmony, participating in public events to communicate with people, constructing the network public sphere this social value, setting agenda for the public, constructing public feedback platform this media values. At last through the long-term observation, this paper summarized the journalists’ microblog current problems, and in the light of these problems, puts forward some thoughts, hope to provide some suggestions for healthy development of journalists’microblog, also provide a reference for the relevant research of this areas.更多还原