【作者】 瞿张斌；

【导师】 赵增耀；

【作者基本信息】 苏州大学 ， 工商管理（专业学位）， 2013， 硕士

【摘要】 办公家具目前已成为现代人工作中不可或缺的伴侣之一，也是人们在工作中接触最密切、体验最深刻的物件之一。本研究专门围绕办公家具这一行业的发展历程、国内外现况、市场需求、企业市场战略、苏州以及长三角地区的竞争发展等方面，对办公家具行业和市场进行外部环境和内部环境分析，提出苏州美时空间家具有限公司（以下简称苏州美时）战略联盟、市场集中战略、集中市场的成本领先战略和集中市场的差异化战略。首先，本文从办公家具的发展历程入手，介绍和分析国内外办公家具行业的历史、近况和现况。从中找出目前已经成熟的模式或者是具有优势的能够保留和借鉴的地方，再找出目前发展中所遇到的困境和瓶颈。其次，研究苏州家具的发展历程，并对苏州本土的办公家具市场进行分析，就其产业分布、规模、商业模式、市场份额、生存环境等作逐一介绍。同时分析苏州美时自身在苏州所处的现况，找出其目前的优劣势、机遇和威胁。最后，以战略管理的相关理论为依据，结合一些成功的办公家具企业的实际经验和案例，通过战略管理的战略分析手段，给出为苏州美时以及和苏州美时一样的中小型办公家具企业竞争战略的建议，为苏州美时和中小办公家具企业的发展提供一些借鉴。更多还原

【Abstract】 Office furniture has been one of the indispensable partners and one of the closesttools when people are working. This study is to analyze the external and internalenvironment of the office furniture industry and market, raises strategy alliance, marketfocus, focused cost leading and focused differentiation business level strategy forSuzhou max space furniture Co., Ltd.(later called Max Space).At first, the thesis introduces and analyzes the history, recent statements andexisting circumstances of foreign and civil office furniture industry. Try to find out themutual business model or strong point which also exists, and also find out the difficultyand bottle neck.Secondly, the thesis studies the development progress of Suzhou Furniture andanalyzes Suzhou local office furniture market. Introduce the industry distribution,market scale, business model, market share, surviving environment and so on. At thesame time, the thesis analyzes Max Space itself on its current situation, and finds out itsSWOT.At last, base on the theory of strategy management, the thesis combines the realexperience and case from some successful office furniture company, and come out thedevelopment strategy proposal for Max Space and other middle/small office furniturecompany through strategy management analyzing method.更多还原