【作者】 马娟；

【导师】 陈新民；

【作者基本信息】 兰州大学 ， 传播学， 2013， 硕士

【摘要】 “地下音乐”的出现是二十世纪九十年代中国乐坛的一个特殊现象,在与主流文化并存的当今,“地下音乐”作为一种亚文化现象出现在人们的视野之中。颜峻认为“兰州是中国摇滚的西雅图”,作为中国“地下音乐”一个重要的发展城市,兰州“地下音乐”反映了中国亚文化发展的一个重要层面。由与“地下音乐”是亚文化的一个层面,加之大众对“地下音乐”内容的—些误读,本文以兰州“地下音乐”为例,采用了问卷访谈的方法,围绕兰州“地下音乐”的传播方式问题进行了研究。主要包括两个方面的内容：首先是对“地下音乐”的传播方式的考察,从“地下音乐”的传播者、传播对象、传播渠道、传播内容、传播效果五个方面进行分析,主要分析了兰州“地下音乐”的受众群及“地下音乐”传播所取得的效果。其次从音乐制作过程、传播渠道、内容辨识、音乐推广四个方面将“地下音乐”的传播模式与主流音乐传播模式进行分析与比较,使得“地下音乐”这一文化现象得到更全面的展现。亚文化始终被认为会被“收编”入主流文化的既定结局之中。由于“地下音乐”与主流音乐的区别在于音乐人的不同音乐理念与对受众的不同定位,因此笔者认为“地下音乐”不会消亡,这种亚文化现象也不会被“收编”,主文化将于亚文化并存,文化将以多样性的面貌展现出来。更多还原

【Abstract】 The emergence of "underground music" is a special phenomenon in the Chinese music scene in the1990s, in coexistence with the mainstream culture,"underground music" as a kind of sub-culture phenomenon in people’s field of vision. Yanjun thought Lanzhou is known as Seattle in Chinese rock, as an important development city of Chinese, Lanzhou "underground music" reflects an important aspect of Chinese sub-cultural development.As the "underground music" is a field of sub-culture, and also there was some misunderstanding between people, this paper focuses on Lanzhou "underground music", using questionnaire interview methods, to around the mode of communication about Lanzhou "underground music ". It mainly includes two aspects:The first is the investigation of mode of communication about the "underground music". This paper analyses from the "underground music" communicators, communication objects, communication channels, communication content, and communicating effects, it main analysis is about Lanzhou "underground music" audience and the communicating effects obtained from the "underground music". Second, it analysis and contrasts the mode of communication between mainstream music and "underground music" from the musical working process, communication channels, content identification and music promotion four aspects, in order to make the "underground music" of this cultural phenomenon has been more fully demonstrated.Subculture has always been thought to be "incorporated" into the mainstream culture among the established outcome. As the difference between "underground music" and mainstream music is musical ideas with different musician,people of different positioning of the audience, so I think that the "underground music" will not die, this subculture phenomenon would not have been "incorporated", the mainstream cultural and subculture will coexist, the cultural will be the face of diversity unfolded.更多还原