节点文献
微博图书出版现象研究
The Micro-blog Book Publishing Phenomenon Research
【作者】 陈磊;
【导师】 张利洁;
【作者基本信息】 兰州大学 , 新闻与传播(专业学位), 2013, 硕士
【摘要】 微博图书,开创了传统出版的新领域,本文在梳理微博图书发展脉络的基础之上,通过分析具有代表性的微博图书个案来研究其发展现状,并深入分析微博与实体书在媒介属性、内容属性以及外部效应的差异,总结出微博图书销量不畅的原因。通过结合数字化出版理论,对微博图书数字化出版进行SWOT分析,构建新型的数字化微博图书,为微博图书的发展提供建议。
【Abstract】 Micro-blog books created a new field of traditional publishing, the paper book in combing the development of micro-Book on the basis of context by analyzing a representative case micro-blog books to study their development status, and in-depth analysis of micro-blog with physical books in the media attributes, content attributes, and external effects of differences, summed micro-blog reasons for poor book sales. By combining digital publishing theory, the digitization of books published micro-blog SWOT analysis, build new digital micro-Bo books, books for the development of micro-Bo provide advice and direction of development.