【作者】 高莺；

【导师】 张健；

【作者基本信息】 苏州大学 ， 新闻与传播（专业学位）， 2013， 硕士

【摘要】 媒介形象之所以会成为我们关注的一个话题，是因为随着信息化社会的到来，大众传播媒介在现代社会生活中越来越扮演着一个不可或缺的角色，成为信息传播的主要渠道。当大众传播媒介快速发展，信息传播能力不断加强时，它对人们的影响力也越来越大。他们会通过控制信息的传播，从而制造拟态环境来影响人们观念的形成，进一步影响人们在现实环境中采取的行动。对于性工作者来说，由于其身份特殊、社会地位尴尬，多数人都很难在现实生活中与他们有所接触，因而对性工作者的认识和了解通常都会依赖于媒体，通过媒体的采访报道来获知有关他们的各种信息。媒体的报道在性工作者的形象塑造及传播方面起着至关重要的作用，他们通过报道来塑造性工作者的媒介形象，影响大众对于性工作者的认知和判断，从而影响性工作者在现实生活中的处境。因此，对性工作者的关怀还应该从人权保障延续到媒介形象上来，通过改变其媒介形象来改善其生存状况。基于研究能力和时间所限，本文主要就“性工作者现在的媒介形象是什么样的”这个问题展开讨论，选取了《南方周末》2000-2012年所有关于性工作者的报道作为研究对象。第一章绪论部分主要阐述了研究背景、研究意义和方法，以及过往的研究成果；第二章作为全文的基础部分，对论文中涉及的两个概念进行梳理，并就媒体和时间段的选择以及如何建立类目进行解释说明；第三章和第四章作为全文的主体部分，采用内容分析法，结合收集到的59篇有效样本，分别对相关报道和报道中涉及的性工作者进行系统梳理并做细致分析；第五章则对《南方周末》塑造的性工作者媒介形象进行总结概述，提出了性工作者被塑造出来的三种媒介形象，以及《南方周末》在性工作者媒介形象建构中存在的问题；在最后的结语部分，对未来性工作者媒介形象方面的研究进行展望。更多还原

【Abstract】 With the advent of the information society, the mass media plays an indispensable rolein modern social life and becomes the main channel for the dissemination of information.This is why the media image becomes a topic that we concern on. When the rapiddevelopment of the mass media and the information dissemination ability continuing tostrengthen, its influence power on people is also enhancing. They could control thedissemination of information, thereby creating the mimicry environment to influence theformation of people’s attitudes, further affect the actions taken by the people in the realenvironment.For sex workers, due to their special status in real life, it is very difficult for mostpeople to have contact with them. Thus it usually relies on the media about public informthe situation of the sex workers. the media coverage plays a vital role in shaping anddisseminating the image of sex workers, they can impact on public awareness andassessment for sex workers, further affect the situation of sex workers in real life. So takingcare of sex workers should also extend from the protection of human rights to the shapingof the media image. By changing their media image improving their living conditions.This article focuses on the question about “what kind of the media image of sexworkers now”. Select all about sex workers reported on the magazine of SouthernWeekend(2000-2012) as research subjects. Part of the first chapter mainly is about theresearch background, significance and methods, as well as the results of previous studies.As a fundamental part of the full text, part of the second mainly sorts out the two conceptsinvolved in the paper, and explains the choice of media and time period and how to createcategories. Part of the third and fourth is the main body portion, through content analysis,combined with59valid samples collected, systematically analyzed and detailed analysissex workers were involved in the relevant reports and reports. Part of the fifth issummarizing the media image of sex workers shaped by the magazine of Southern Weekend and bringing forward the three media images of Sex workers which are shaped,as well as the problem of construction of the media image of sex workers. In the end, weprospect the study of the media image of sex workers in future.更多还原