【作者】 宫述花；

【导师】 杨婷蓉；

【作者基本信息】 山东大学 ， 会计（专业学位）， 2013， 硕士

【摘要】 房地产行业是关乎国计民生的国家支柱产业,房地产行业的兴衰直接影响着整个国民经济。尤其是在我国特殊的经济环境下,持续、稳定、科学的发展是国家经济发展追求的目标,房地产作为一种刚性需求产业,不仅影响着整个社会的经济发展更重要的是关乎着社会的稳定性。资金充足是房地产企业在激烈的竞争环境中取得优势的关键,因此对房地产企业的资金管理模式进行研究在当下的环境下具有一定的应用价值。万科集团作为我国房地产行业中历史最长、规模最大、市场份额最高的龙头企业,其资金管理模式必然在经营的过程中起到了非常关键的作用,但是居安要思危,万科集团的资金管理模式是否仍然适用于当今的内外环境,是否有必要对其进行一定的改进……本文将从上述疑问出发,进行一定的研究,以期提供一定价值的建议。本文从研究企业集团资金管理的理论入手,进而引出资金管理模式的相关理论,并将其具体运用到万科集团,分析万科集团的资金管理模式,找出其中有待改进的地方,并通过与保利集团的对比分析,为万科集团提供一定的借鉴经验,达到取人之长补己之短的效果。在为万科集团提供建议的同时也力图总结出值得整个行业的资金管理的改善的有效途径。目前万科采用的是强势集中的资金管理中心的资金管理模式,在其整个企业的资金管理过程中尤其注重成本的控制,流程化的资金管理模式保证了高效的运作,也为万科连续的利润增长率作出了贡献,但是任何一个大型的企业集团发展到一定的阶段必然会实施一定程度的分权,相对于成立之初以及保利集团的财务公司模式,万科的资金管理模式目前已经开始出现经济效益降低的征兆,作为一个大型的资金集约型企业集团万科在其未来的发展道路上必行会对这一资金管理模式做出一定的调整,现在是否就应该调整、为什么要调整以及如何调整等,这些都是本文试图探讨的问题。总而言之本文从万科的发展历程、组织架构入手,分析万科的资金管理特点,探讨对万科乃至整个房地产企业集团的有效措施,最后得出万科可以建立资金结算中心与财务公司相结合的资金管理模式的结论。更多还原

【Abstract】 The real estate industry is the national pillar industry related to the national economy and people’s livelihood, also is the core industry that can shake the whole national economy, and the rise and fall of the real estate industry impacts the national economy directly. Especially in China’s exceptional circumstances of large population,ownership of land owned by nation or collective and the current transition of the development, continued, stable and scientific development is the aim of our country. The real estate industry as a rigid demand industry,not only effects the national economy,more importantly but also effects the social stability. Just because of the importance of the industry, the national macro-control efforts are bound to be more stringent than in other industries, as the enterprise itself must not only always concern about the national macro-environment, but also pay more attention the micro-environment.The special nature of the real estate decides the importance of fund in the real estate. The adequate fund is the key to success in the competitive environment, in view of this the research of the mode of the fund management has a certain value.The Vanke Group has the longest history, the largest scale and the largest market in the real estate in our country, its fund management must play a key role in the process, however we should prepare for danger in times of peace. Is the fund management applicable in today’s environment and is it necessary to improve the fund management mode? This thesis will start from the above question to research the Vanke’s fund management in order to provide a reference.This paper starts from the theory of the research of enterprise group fund management to draw forth the related theory of fund management and applicate the theory to the Vanke Group, and find out the advantages and disadvantages. What’s more, I want to provide some worth learning experience for Vanke by comparing it to Poly Group.At the same time,I commit to summarize some effective ways to improve the whole industry’s fund management.Concretely speaking, as the leader in the industry, currently Vanke employ the mode of strong centralized Fund Settlement Centre,and in the process of fund management emphasize cost control particularly.The process-oriented mode ensures the efficient operation and has contributed to the continued profit growth of Vanke, however any huge enterprise group develops to a certain stage will inevitably implement decentralization, As well as with respect to the inception of the finance company Poly mode, Vanke’s capital management model has begun to reduce the signs of economic benefits, we can be bold conjecture that Vanke Group will be sure to adjust its fund management mode.Is it time to adjust now? Why adjust? And how adjust?All above are what this thesis attempts to explore.All in all,the thesis will start from the course and organizational structure of Vanke, and analyze the feature of its fund management to investigate effective measures to Vanke and even the whole industry,and at last get the conclusion that Vanke should found the settlement center and financial company combined fund management model.更多还原