【作者】 周伟伟；

【导师】 章尚正；

【作者基本信息】 安徽大学 ， 旅游管理， 2012， 硕士

【摘要】 随着旅游产业的蓬勃发展,旅游产品的开发也在不断深化。在旅游产品特别是区域旅游产品的开发过程中,旅游产品体系的开发问题也得到更多的关注。旅游产品体系的开发能更大程度地发挥区域旅游资源和旅游产品的整合效果,推动旅游业朝着更高层次的方向发展。区域旅游产品因其旅游资源禀赋条件、旅游市场条件、旅游产业配套条件和现有旅游产品层次等条件的差异,其体系内部存在着一定的层次和梯度,使得区域旅游产品体系中各类旅游产品分布在不同的梯度水平上。在区域旅游的不断发展中,应当开发出富有层次性的梯度化旅游产品体系,并根据不同旅游产品在此梯度化旅游产品体系中所处的位置,设定开发目标,区分开发层次,制定不同的开发策略,给予不同梯度旅游产品不同程度的政策支持、资金支持、人才支持和技术支持,制定不同的产品开发和营销策略,从而带动整个区域的旅游产品体系的开发向着系统化、优质化方向发展。本文在区域经济梯度理论的基础上,构建了区域旅游产品的梯度划分体系,将区域旅游产品体系划分为四大梯度,以“皖南国际旅游文化示范区”作为案例进行解析,对“示范区”旅游产品体系进行梯度划分,将所列举的22类旅游产品按照其旅游资源禀赋条件、旅游市场条件、旅游产业配套条件及其自身开发层次的不同划归到不同的产品梯度,并在此基础上提出深化各梯度旅游产品开发的具体策略。文章共分为六个部分,第一部分为绪论部分,对本文的研究背景与意义,研究思路与方法、研究创新与不足进行简要的阐述；第二部分为理论基础与研究综述,对文章所涉及的相关的概念——旅游资源、旅游产品和旅游产品体系的概念进行了界定,详细阐述了区域梯度理论的基础理论及其在中国的发展以及文章所涉及主题的相关研究综述；第三部分阐述了构建梯度旅游产品体系的意义,在对区域旅游产品体系梯度的四项主要影响因素分析的基础上,构建了区域旅游产品体系梯度划分的评价体系,综合各评价因子的权重和赋值范围,确定了区域旅游产品体系的四个梯度；第四部分分析了“皖南国际旅游文化示范区”旅游产品的相关概况,对22类旅游产品的开发时间、产品品味、开发层次等现状进行了简要的分析,在此基础上依据所确立的区域旅游产品体系梯度评价体系,对22类旅游产品进行了梯度划分和分析,将22类旅游产品分别划归为第一至四梯度：第五部分阐述了区域旅游产品体系梯度开发的原则和步骤,针对皖南国际旅游文化示范区各梯度旅游产品开发的现状提出了一些产品开发和营销策略,以促进“示范区”内梯度化旅游产品体系的构建,进而推动区域旅游经济的协调发展；第六部分为结论部分,简要阐述本文的研究成果及论文的不足与遗憾。更多还原

【Abstract】 The vigorous development of tourism industry pushes the development of tourism products. The development of the tourism product system is very important in the development of regional tourism products. Tourism product system development will play an important role in the integration of tourism resources and tourism product and then promote the a higher level of tourism development.There are certain levels and gradients within regional tourism products system because of the differences of tourism resources, tourism market, the tourism industry necessary condition,level of existing tourism products and so on. We should develop gradient tourism product system with rich levels and give different degrees of policy support、capital support talent support to different level, make different product development and marketing strategy,thus promote the regional tourism product system development toward a more systematical, more superior electron particle materialization direction.Based on the gradient theory of the regional economy, this paper constructs a gradient division system of regional tourism products system and divides the regional tourism product system into four gradients. Taking South Anhui International Tourism Cultural Demonstration Area as an example, the author use the gradient division system to divide the gradient of the zone,put the20tourist products listed into different products gradients according to their tourism resources endowment conditions, tourism market conditions, the tourism industry necessary condition and its own development levels and put forward deeper development strategy of tourism product. The paper is divided into six parts. The first part is the introduction of background and meaning,thoughts and methods,innovation and shortage;The second part is about the related concepts----tourism resources, tourism product and tourism product system and the basic theory of regional gradient theory and its development in China and the related research review; The third part describes the significance of gradient tourism product system, the four main factors influencing gradient tourism product system and build the gradient system of regional tourism product;The fourth part analyzes related situation of22tourism products in South Anhui International Tourism Cultural Demonstration Area and divides the22tourism products into four gradients; The fifth part explains the principle and steps of gradient development of regional tourism product system and put forward some product development and marketing strategies to promote gradient system construction and the coordinated development of the regional tourism economy of South Anhui International Tourism Cultural Demonstration Area.更多还原