【作者】 季兴华；

【导师】 张醒洲；

【作者基本信息】 大连理工大学 ， 工商管理， 2012， 硕士

【摘要】 21世纪,随着知识经济和经济全球化的发展,通信行业的竞争越来越表现为文化的竞争,企业文化对企业的生存和发展的作用越来越大,成为企业竞争力的基石和决定企业兴衰的关键因素。班组作为企业的最小单元,是企业各项工作的落脚点和具体实践者,也是企业的发展目标、员工的职业规划及自我价值的实现载体。营造以人为本、创新为本、责任为本的班组文化,可以推进企业基层班组建设,从而为企业的经营发展提供最有力、最长效的支撑平台以及推进作用。当前,通信行业正面临着金融危机、电信重组、市场饱和的严峻现状,处于全业务竞争环境下的战略转型期的中国移动更肩负着民族创新产业——TD建设这一艰巨任务。为实现新时期的新跨越,中国移动对于“做世界一流企业,实现从优秀到卓越”的战略,明确提出了“保持国际领先地位,建设具有国际竞争力的大型企业集团”新的目标定位。而开展基层班组建设正是在这一关键时期夯实基础、应对挑战、实现新的战略目标和新跨越的一项重要举措。本文以企业文化和基层班组建设的相关理论为依据,通过对中国移动及其他行业以往班组建设的实践经验进行分析,发现目前鞍山移动公司在班组建设存在的问题,同时分析新形势下班组建设的现状,找到用来促进鞍山移动公司基层班组建设的方式方法和有效途径,尤其是以企业文化为切入点为新阶段基层鞍山移动公司班组文化建设活动开展提供发展与创新。更多还原

【Abstract】 In the21st century, with the development of knowledge economy and economic globalization, the competition among enterprises in the communication industry has been focusing on that of their corporate culture. Therefore, the corporate culture, which plays a key role in enterprises’existence and development, is a main factor contributing to the vicissitude of the enterprise. Team, as the minimum but basic unit, is the important practitioner of various enterprise businesses. Meanwhile, it is a great support for the development of both the enterprise and the employee’s occupation plan. It also a carrier for the employees’self-values. In order to promote the construction of grassroots teams, we are supposed to create an advanced team culture which is human-centered, innovation-based and responsibility-oriented. Moreover, it can provide the most useful and effective platforms for the enterprise management.At present, China Mobile is in the strategic transformation of the whole business a competitive environment, facing a financial crisis, telecom restructuring, market saturation, three major challenges and TD-building, a major task. China Mobile Communications Corporation for the deepening of advancing to do world-class enterprises, to achieve a new-leap from good to great "strategy explicitly targeting" to maintain international leadership, construction of large enterprise groups with international competitiveness. During this critical period, to carry out the construction team to meet these challenges, solid foundation, an important measure to achieve the new strategic objectives.On the base of the correlative theory and previous practical examples in China Mobile Communications Corporation and other industries, I address the analysis of internal relation in the team construction as well as the problems existing in the team construction of China Mobile Communications Corporation Anshan Branch in this paper, so as to explore the effective way to improve the team construction in the new stage and concentrate the attention on the implementation of grassroots corporate culture and the programme of team culture construction in a innovative way.更多还原