【作者】 张亚琴；

【导师】 余建荣；

【作者基本信息】 景德镇陶瓷学院 ， 设计艺术学， 2012， 硕士

【摘要】 福文化是中华民族的本土文化，是我国民俗文化的核心，在各种传统器物中，无论是瓷器、漆器抑或玉器、金器，我们都可以发现“福”的痕迹。至今日，尽管科学昌明，物质富足，但人们并没有停止对幸福的向往与憧憬，这其实是一种人的本性的使然。也因此，经历了千百年风雨洗礼的福文化仍在我们的日常生活中扮演着至关重要的角色，各种场合、各种方式的祈福活动也依旧是不绝于耳且令人目不暇接的。与现代造物活动密切相关的产品设计，也在一定程度上与福文化进行了交流与碰撞，一方面，福文化作为传统文化的重要分支，它是我国劳动人民物质生活、精神生活和社会生活的一个集中反映，也是古代人民智慧的结晶。对于产品设计来讲，这是一块再好不过的肥沃土壤，它所供给的养分是维系产品设计不断发展的动力，也是产品设计在思想深度上的升华；而另一方面，现代产品作为福文化的新载体，对于福文化的内容来讲是一个极大的扩充，也是一种新的尝试，二者的结合可以说是一个双赢的局面。本文从福文化视觉元素的角度出发，从图形和色彩两个方面对之进行了分类与归纳，并总结出它的象征性与装饰性两大特征。在这个基础上，明晰了产品设计借鉴福文化视觉元素时所要遵循的优选、共生法则，以及在运用过程中所使用的直接引用和变形重构等方法，最后通过对福文化视觉元素在现代家居、新兴消费类电子产品以及现代交通工具中运用的实例分析，论证了二者的契合性。本文是对产品心理功能和中国传统文化的研究，对后续产品设计的人性化以及中国产品设计走民族化道路的发展都有一定的推动作用。更多还原

【Abstract】 Fu culture is the local culture of Chinese nation, is the core of Chinese folk culture,in various traditional artifacts, whether it is porcelain, lacquer, jade or gold, we all canfind the trace of "Fu". Today, despite of the flourishing of science, material wealth,people never stop to desire and longing for happiness, this is actually a human nature. Asa result, Fu culture which experienced a thousand hundred years of trials and hardshipsstill plays a vital role in our daily life, all kinds of occasions, various ways of prayingactivity are still going on and are too many to see. Product design which related tomodern creation activity closely, also makes a communication and collision with Fucultural to a certain extent, on one hand, Fu culture as an important branch of traditionalculture, is a concentrated reflection of the working people’s material, spiritual and sociallife in China, is also the crystal of the ancient people’s wisdom. For product design, thisis a good fertile soil, it is the supply of nutrients to maintain product design ongoingmotive force for development, as well as the sublimation of product design in depth; onthe other hand, modern products as new carriers of Fu culture are a great deal ofexpansion and a new attempt for Fu culture, combination of the two can be described as awin-win situation.This article starts from the perspective of the visual elements of Fu culture, and thevisual elements of Fu culture are classified and concluded from the graphics and coloraspects, symbolic and decorative features are summarized. On this basis, it’s clear thatproduct design should follow the selection rule and symbiosis law when it uses forreference of the visual elements of Fu culture, and can use either the direct reference orreconstruction of deformation method in the application process, finally, examples ofapplication of the visual elements of Fu culture in the modern home, the emergingconsumer electronics products, and modern transport are analyzed, and it demonstratesthe fit of the two. This article studies on the mental function of product and Chinesetraditional culture, it has a role in promoting to humanization of the follow-up productdesign and the development of Chinese product design to the national.更多还原