【作者】 周扬；

【导师】 雷叙川；

【作者基本信息】 西南交通大学 ， 安全工程， 2012， 硕士

【摘要】 互联网技术的高速发展,使得近年网民人数增长迅速,同时网络技术催生出多种信息传播媒介,网络自身固有的特性使得网络更加开放,交互更加便利,意见更易聚集扩散,这也改变了以往的信息获取与传播模式,伴随着新型媒介的产生,网络舆论应运而生,由于网络媒介传播速度快,把关审核困难的特点又使得网络舆论危机的控制遇到障碍,因此如何保证网民的知情权,自由发表言论的权利,同时又保证信息的准确客观,是目前急需解决的一个课题。本文对于网络舆论形成机制以及危机应对策略的研究总共分为四部分。第一部分阐述课题的研究背景与意义,国内外研究的成果及目前还存在的问题。网络媒介本身的特性导致网络舆论危机成为当代中国公共危机中的一种主要形式,对此问题的研究意义非常重大,无论是政界还是学术界都非常关注,但目前我国对网络舆论危机的研究相对较少；第二部分对传播学与危机管理学相关理论模式进行解读,为案例的分析做理论铺垫。此部分列举了传播学与危机管理两方面相关理论,并针对本文的乌坎事件选择相应的理论。根据网络舆论的开放性可知,理论的选择是针对大众传播。韦斯特利—麦克莱恩ABX模式在大众传播中具有优势,危机管理的三阶段模型每个阶段中分为不同的环节,其他模型所涉及到的环节都被包含在其中,所以选取二者作为案例分析的理论根据；文章第三部分是用第二部分相关理论对广东省汕尾陆丰市乌坎村群体性事件进行全面剖析,分析其中各个影响因素并总结网络舆论生成机制。此部分运用韦斯特利—麦克莱恩ABX传播模式以及缺少网络媒介的韦斯特利—麦克莱恩ABX传播模式两种模式,对乌坎事件有无网络媒介参与两种情况分别进行分析并得出网络媒介在乌坎事件传播过程中的关键作用；第四部分是由乌坎事件的分析结果进而对目前我国网络舆论危机管理中存在的问题提出政策性建议。此部分主要是从政府层面、网络媒介传播层面、大众网民层面三方面进行逐步分析并提出各自对应的应对策略。更多还原

【Abstract】 Due to the rapid development of internet technology, it has been a dramatic growth in the number of netizens over the recent years. Meanwhile, various kinds of information media come into being because of the development of internet technology. With its characteristic features, internet itself turns out to be widely-open and more convenient interactive. As a result, opinions on internet are easy to collect and spread. All this makes great changes to the ways of information dissemination and is influencing man’s life.Internet public opinions emerge because of the appearance of new media. It refers to a kind of public opinion held by the majority of who express their own views on the specific public crisis through several kinds of internet media. Fast dissemination and difficulties of auditing and checking put internet public opinion crisis control to trouble. It is an urgent problem to guarantee netizens’right to know and right to speak freely while the information is disseminated accurately and objectively.This essay includes four parts. Part One clarifies research background and meanings of the topic, as well as domestic research findings and the problems existing; Part Two tries to explain the relevant theories and modes of Communications and Crisis Management, which sets the scene for case analysis theoretically; Part Three is to fully analyze WuKan Event in Shanweilufeng City, Guangdong province according the the theories discussed in Part Two, and summarize the generative mechanism of internet public opinions by analyzing each relating factors; Part Four is to give policy proposals to solve the problems existing in Management of public opinion crisis in China.更多还原