【作者】 罗碧波；

【导师】 龚胜生；

【作者基本信息】 华中师范大学 ， 人文地理学， 2012， 硕士

【摘要】 通过对湖北武陵山区文化旅游资源的调查分析,从类型、丰度和分布三个方面分析了湖北武陵山区文化旅游资源的概况；针对当前开发现状,从开发目标、开发模式、产品开发设计、市场营销四个方面,提出了湖北武陵山区文化旅游资源开发构想；以可持续发展思想为指导,提出资源开发对策。主要结论如下：湖北武陵山区文化旅游资源类型多样,尤以非物质文化遗产类、历史文化类、红色文化类旅游资源最为丰富；恩施、利川、鹤峰、长阳各类文化旅游资源丰度较高,恩施、咸丰文化旅游资源组合状况较好。当前文化旅游资源开发,虽然取得了一定成绩,但还存在着缺乏总体规划,同质化现象严重、粗放经营,低水平开发、地区间开发不平衡、文化旅游品牌效应缺乏、开发形式单一,利用程度较低、旅游从业人员素质不高,管理滞后等问题。为此,提出如下开发构想：按资源类型,分别采取民居自然村、博物馆+遗址公园、红绿结合、红古结合和红色演出、生态相结合以及体验参与性等开发模式；产品开发设计,应结合资源优势,充分考虑市场需求,并与周边区域联合,形成合力整合开发；产品市场营销,可以采取特色化、节庆化、网络化等多种营销手段。提出的开发策略为：以保护性开发为前提,以可持续发展思想为指导,结合各类资源的共性,从挖掘文化内涵、创新营销方法、建立品牌特色、加强设施建设、人才培养和进行区域合作等方面进行开发,同时按资源类型,依托重点景区景点,进行具体开发。更多还原

【Abstract】 Through the investigation and analysis on culture tourism resources which in Hubei Province Wuling mountainous area, the thesis analysis the situation of this area’s cultural tourism resources by its type, abundance and distribution; In light of current development status, put forward to the development conception from development goals, development mode, products’development and design, and marketing; Guided by the concept of sustainable development, put forward to the resources development countermeasures.The thesis has got several conclusions:Hubei Province Wuling mountainous area have various types of culture tourism resources, especially non-material cultural heritage, history culture and red culture; Types of cultural tourism resources in Enshi, Lichuan, Hefeng, Changyang is richer than other regions, the combination status of culture tourism resources in Enshi,Xianfeng is better; Although made some achievements in current development of cultural tourism resources, problems still exist:the lack of overall planning and cultural tourism brand, serious homogenization phenomenon, low level of development, management and utilization, unbalanced development among regions, single development mode, poor quality of tourism and other issues.Therefore, this thesis proposes development conceptions as follows:according to resource types, respectively take development mode like residential natural village, museum, heritage park, red and green, red and history, red performance, combine with ecology, experience participatory and so on. Product development and design, should be combined with resource advantage and the situation of surrounding area, give full consideration to market demands, form joint strength to develop. The products’ marketing, can take the characteristic, festival, networking and other means.This thesis puts forward the development strategy:premised with protective development, guided by the idea of sustainable development, combined with all kinds of resources in general, develop them by excavating cultural connotation, innovating marketing methods, building brand characteristics, strengthening infrastructure construction, training person and increasing the cooperation among regional.At the same time, relying on key scenic spots, develop resources according the types of resources更多还原