【作者】 周如意；

【导师】 桂质亮；

【作者基本信息】 华中师范大学 ， 科学技术哲学， 2012， 硕士

【摘要】 科学传播是提高我国公众科学文化素养的必经之路,由于媒体所具有的大众传播功能及优势,决定了其在科学传播的实施中扮演着不可或缺的重要角色,而当前我国媒体在科学传播过程中却存在着很多问题,这些问题的存在,极大地阻碍了我国科学传播事业的发展。本文首先分析了科学传播的内涵,继而探讨科普、公众理解科学、科学传播这三者之间的内在关联,以此作为理论基础来考察当前我国媒体的科学传播实践活动,总结出当前我国媒体科学传播存在着以下四个方面的主要问题：力度问题、深度问题、准确问题以及效果问题。针对这些问题,本文从内因和外因两大方面,分别对这些问题进行了具体分析,其中内因包括：市场化导向,科学传播理念滞后,科学传播“把关人”职责缺失以及科学传播人才匮乏。外因包括：媒体科学传播经费投入不足,媒体科学传播理论研究薄弱以及缺乏科学团体的支持与配合。找出了问题的症结后,本文最后从政府及媒体自身两大层面,提出了解决当前我国媒体科学传播问题的具体对策。其中政府层面的对策为：提高经费资助并引导社会力量进行赞助,培养媒体科学传播的人才,对已有人才开展培训,激励科学团体积极同媒体合作,丰富传播信息来源,促进科研机构大力开展媒体科学传播理论研究。媒体层面的对策主要有：增强科学传播责任,以社会效应为主,积极推动科学传播；树立科学传播新思维,全方位推动科学传播,研究受众心里,创新科学传播形式及手段；加强科学传播“把关人”制度建设；促进传统媒体与网络媒体的深化合作。更多还原

【Abstract】 Science communication is the inevitable path to improve the scientific literacy of the public in China. Due to its functions and advantages in mass communication, media plays an indispensable role in the implementation of science communication. However, there are many problems in China’s present media science communication which seriously obstruct the development of China’s science communication.This paper will begin with the discussion of the meaning of science communication and then figure out it’s relation with science popularization and public understanding. The study serves as the basis for examination of china’s practical activities on media science communication. The existing problems are summarized in the following aspects: dynamics, depth,,accuracy and effect.Focusing on these problems, the paper moves on to find out the internal and external causes by detailed analysis of the problems. The internal causes includes lack of communicative force resulting from market orientation, delay in the awareness of science communication, dereliction of censors in science communication and shortage of talent in science communication. The external causes include:lack of funds in media science communication, the weak theoretical research in media science communication as well as lack of support and cooperation between scientific groups.After finding out the crucial reasons, the paper proposes detailed solutions to the problems which appear in China’s media science communication. The strategies applied by the government are allocating more funds and encouraging sponsorship from the public, nurturing talent specializing in media science communication, training the present personnel, encouraging cooperation between scientific groups and media, enriching the communicative information source and vigorously facilitating the theoretical researches in science communication by research institutions. The strategies applied by media mainly includes:enforcement in legislative construction on censors of the science communication, innovation in the forms and measures of science communication by studying the audience psychology, complementarities of resources between traditional media and web media as well as improvement in the intensity and scope of communication.更多还原