【作者】 陈杰；

【导师】 张广德；

【作者基本信息】 河南大学 ， 工商管理， 2012， 硕士

【摘要】 本文以价值链理论、交易费用理论以及内部营销理论为指导，在深入研究企业内部市场典型案例邯钢模式和海尔市场链模式的基础上，对煤炭企业实行内部市场化管理进行了较为系统的研究，目的在于构建符合云盖山煤矿二矿实际情况的企业内部市场化管理模式，探讨企业内部、尤其是煤炭企业实行内部市场化管理的规律性，为进一步优化和完善企业内部市场化管理提供相应的理论指导和实践探索。本文主要研究了以下几个方面的内容：第一章提出了研究的背景、目的、意义，对国外国内的研究现状进行了综述和评价，阐述了本文的主要研究方法及技术路线。第二章阐述了企业内部市场的内涵，综述了研究企业内部市场所涉及到的相关理论：交易费用理论、价值链理论、内部营销理论，并对实行内部市场管理的典型企业进行了研究。第三章从实践的基础上，阐述了云盖山煤矿二矿基于上述理论实行内部市场化管理的几个关键问题。第四章论述了实践中云盖山煤矿二矿内部市场化管理平台的具体构建，主要包括构建内部市场的体制准备、思想准备、方案准备，经营活动细分及内部市场组建，市场主体划分及运行，管理体系和计量体系的建立，核算体系及价格体系建立。第五章主要内容是结论、不足及未来的研究方向。本文力图在总结与企业内部市场管理有关理论的基础上，提出具有借鉴意义的实施方案，为相关企业实施内部市场化管理提供理论和实践参考。更多还原

【Abstract】 Based on the transaction cost theory, value chain theory and the internal marketing theory，andalso two typical cases of Han steel model and Haier market chain, this paper studied in depth about howcoal enterprises should execute internal market management. The purpose of this paper is to constructenterprise interior market management system in line with the actual situation of Yungaishan No.2coalmine, and try to find the management law for the enterprise, especially for the coal enterprise whichexecutes internal market, In order to give some contribution to those enterprise which can optimize andimprove their internal market management and provide the corresponding theoretical guidance andpractical exploration.This paper mainly studies the following aspects:Chapter1introduced the research background, purpose, and significance, evaluated the foreignand domestic research status and studied the method and technical route of this paper.Chapter2elaborated the connotation of enterprise interior market, reviewed the related theoryand research on the enterprise internal market: transaction cost theory, value chain theory and the theory ofinternal marketing, and studied two typical enterprises which successfully executed internal marketmanagement.Chapter3elaborated several key issues based on the above theory to implement the managementof the internal market on the basis of practice.Chapter4discussed the construction of internal market management platform in YungaishanNo.2coal mine, mainly include the construction of internal market system preparation, thought preparationand scheme preparation, business subdivision and internal market formation, market subject classificationand operation, the construction of management system, measuring system, accounting system and pricesystem of system.Chapter5the research discusses the limitations of the study and directions for future research.This research tries hard to summarize and internal market of enterprise management on the basisof the theory, put forward with reference implementation plan for the relevant enterprises to implementinternal market management form theory to practice.更多还原