【作者】 蒋潇；

【导师】 丁柏铨；

【作者基本信息】 南京大学 ， 新闻学， 2012， 硕士

【摘要】 本文以《人民日报》任仲平集体创作评论文章(1993—2011)为研究对象,运用内容分析和文本分析的方法主要考察了近20年来任仲平评论文章的文本特征。“任仲平”,人民日报重要评论文章的谐音简称。任仲平文章相较于社论文章和“今日谈”群言性的短评而言,在语言风格、论证方法、篇章构造与用词模式等方面都呈现出自己独特的操作方式。理解传播即理解我们所处的社会和时代,任仲平评论文章的作者们以更加文学化,更加市场化,更加专业化和更多开放性的维度来审视中国近二十年来的社会变迁与民众生活,深刻地反映出传媒与国家发展,传媒与政治建设,传媒与公众互动等多重关系,深刻体现出时代发展变迁、受众地位提高以及新闻从业者专业意识增强的媒介环境特征。从框架理论出发对任仲平文本的说理策略与逻辑解读,分析任仲平所构建的国家记忆与民族形象,解读传播在营造文化和政治合法性的策略,窥探新闻机构和新闻从业人员在社会、历史、文化等历史进程多重维度下的呈现的主体性努力,并客观正视以任仲平文章为代表的党报评论文章在政治、公众与传媒三者角力过程中的妥协与退让。任仲平在建构社会现实,与公众互动、传媒自主性方面尚表现出一定的不足,改进空间与发展空间还有待进一步验证。更多还原

【Abstract】 Editorials and opinions are very important in the development of media. REN Zhongping is brief for important editorials of People’s Daily. By resorting to content and text analysis, the author analyzes the editorials by Ren Zhongping in People’s Daily from1993to2011, almost two decades, in order to illustrate the characteristics of content, specific linguistic style, reasoning methods, discourse structure and wording pattern. The study also analyses their reasoning and narrative strategies, as well as national memory and image built by the editorials from the perspective of framing theory. It is found that authors of editorials by Ren Zhongping examine the Chinese people’s life in recent20years in a more literary, market-oriented, professional and open way, which reflects multiple relations between media and national development, political construction and public interaction; which also demonstrates subjective efforts of news organizations and staff in the dice playing of society, history and culture.更多还原