【作者】 金玉波；

【导师】 齐红倩；

【作者基本信息】 吉林大学 ， 工商管理， 2012， 硕士

【摘要】 近几年，随着国民经济的快速增长，我国汽车行业发展保持了良好的态势，在这样的行业发展背景下，汽车经销商营销渠道和销售市场的竞争也越来越激烈，做好分销渠道业务流程的设计和管理已经关系到汽车销售企业的生存和发展。由此，汽车经销商管理系统(DMS)也应运而生。汽车行业中的DMS是DealerManagement System的简称，在汽车行业中，汽车生产厂商和分销商之间可以通过该信息平台进行信息共享和数据交互，DMS系统的使用对象为车厂的销售、售后、物流部门和车厂所属的经销商4S店，业务流程的合理性，系统应用方便性，对于提高汽车生产厂商和经销商之间的管理水平，提高企业的盈利起到了重要的作用。对于处在高速发展阶段的AD汽车有限公司来说，正面临着业务不断拓展和扩大所带来的业务效率提升的问题。一方面，现有的手工操作的业务办理方式已经严重滞后于市场需求的发展，另一方面，汽车销售部门也面临着销售业务流程由生产指导销售到经销商订单模式的转变。因此，建立先进的业务流程体系，搭建高效率的信息化系统工作平台已经到了势在必行的阶段。而针对AD汽车公司的现状和发展目标来说，DMS系统必须成功上线并承载汽车销售业务的加快发展，可以说是时间紧、任务重，在这此条件下，作为支撑项目的基础，符合实际业务需要的DMS系统的流程优化就显得尤为重要。本文通过对AD汽车有限公司DMS项目的管理流程的优化设计、对DMS实施中可能出现问题进行预测和对策分析，研究在DMS项目实施过程中可能出现的系统流程带来的变革管理，系统流程与业务流程匹配度问题等问题。论文首先运用项目管理的基本理论，分析了问题产生的原因；其次，针对问题的症结，提出了解决问题的具体对策，强调在项目实施过程中，通过建立权责分明的组织体系，调动客户的参与热情；第三，采用“交钥匙工程”的项目实施策略，来敦促客户参与人员的积极性，实行项目控制委员会和项目经理负责制，通过充分的市场调研，确定业务流程方案，制定统一的业务流程和设计原则；最后提出建立定期沟通、汇报制度等来解决系统流程的先进性与业务的匹配度，建立完善的风险跟踪机制来屏蔽实施过程中的风险等对策，从而实现控制项目成本，确保项目进度，提升项目质量的目的，构建出一套国内先进、业界领先，能够支撑未来3-5年发展的先进的业务管理流程和信息系统。更多还原

【Abstract】 In recent years, with the rapid growth of national economy, the development ofChina’s automotive industry to maintain a good posture, in such a background ofindustry development, automobile dealers marketing channels and sales market hasbecome increasingly fierce competition, good distribution channels business processdesign and management is related to the survival and development of enterprises inauto sales. Thus, the car dealer management system (DMS) also emerge as thetimes require. The automobile industry in the DMS Dealer Management Systemreferred to, in the automotive industry, car manufacturers and distributors canthrough the information platform for information sharing and data exchange, DMSsystems using object for car plant sales, customer service, logistics department andcar plant owned4S store dealer, the business process of rationality the systemapplication, convenience, to improve the car manufacturers and dealers between themanagement level, improve the profitability of enterprises plays an important role in.In the stage of rapid development of AD car limited company, is facing thebusiness continue to expand and expand the business efficiency of the problem. Onone hand, the existing manual operation of the business has lagged behind thedevelopment of market demand, on the other hand, auto sales department is alsofacing the sales process by guiding the production sales to the dealer orders pullproduction mode transformation. Therefore, the establishment of advanced businessprocess system, set up efficient information system platform has been to beimperative stage. And according to AD motor company current situation and development target, DMS systems must successfully launch and carrying car salesbusiness to accelerate development, can be said to be the time close, task is heavy, inthis condition, as the supporting project basis, in line with the actual needs ofbusiness DMS system process optimization is very important.In this paper the optimization design of the AD Automobile Co., Ltd. DMSproject management processes, Prediction and analysis of problems that may occurin DMS implementation, implementation of system processes that may occur duringthe change management of the DMS project, the system processes andbusinessprocesses match the degree of problems. Firstly, the use of the basic theory of projectmanagement, analysis of the causes of the problem; Second, the crux of the problem,the specific measures proposed to solve the problem, and stressed that in the processof project implementation, through the establishment of the organizational system ofaccountability, mobilizing customers enthusiasm;,"turnkey" project implementationstrategy, urging customers to participate in the enthusiasm of the staff, theimplementation of the project Control Board and the project manager responsibilitysystem, adequate market research to determine the business processes, programs, andto formulate a unified business process and design principles; proposed to establish aregular communication and reporting system and other system processes to solveadvanced and business matching, and establish a sound risk tracking mechanism tomask the risk of the implementation process of project cost in order to achievecontrol, to ensure the progress of the project, to enhance the quality of the project’spurpose of building a domestic advanced, industry-leading, able to support the next3-5years of development of advanced business management processes andinformation systems.更多还原