【作者】 薛鹏；

【导师】 冯华；

【作者基本信息】 北京交通大学 ， 产业经济学， 2012， 硕士

【摘要】 电影产业作为文化产业的分支产业,在我国近几年来随着经济文化的发展,电影产业业呈现出了蓬勃发展的趋势。然而,繁荣的背后,我国电影产业在电影质量、市场结构、院线建设、产业附加值等方面都存在明显的问题,这些问题具体到价值链上,体现在电影产业价值链制片、发行、放映、衍生产品的开发与制作等方面。因此,研究电影产业价值链的产业升级对于中国电影业乃至整个文化产业都具有重要的意义。本文以我国电影产业价值链为研究对象,对当前电影产业现状和价值链的现状研究入手,分析了当前我国电影产业剧本创意与制作、衍生产品开发、影片制作、影片营销、衍生产品的制造、院线的发行六大价值链的现状。进而,应用产业结构升级理论,并通过相关数据对我国电影产业价值链进行产业内部结构偏离度、产业结构高度以及产业素质分析,从我国电影产业结构升级的角度出发,论述我国电影产业价值链应该从调整电影产业价值链内部结构、提高电影产业价值链的产业素质两大方面进行创新。本文认为,我国电影产业价值链的发展相对不成熟,应该加快价值链中衍生产品的开发、剧本创意等产业价值链的高端环节的发展,实行价值链纵向一体化和价值链水平整合,有效提升价值链各环节资源的利用。并通过提升电影产业价值链的产业技术能力、产出和市场能力、管理和获利能力来提高电影产业的产业素质,进而以提升我国电影产业的创收能力与持续竞争能力,达到电影产业的发展和升级。更多还原

【Abstract】 As a branch of the cultural industry, the film industry sector is showing a booming trend in China in recent years as the economic and cultural development. However, both from the perspective of industry capacity, product mix and competitive structure, and from the comparison of the foreign film industry, the status of the Chinese film producer, distribution, screening, development and production of derivative products are there obvious problems, which seriously restricts the development of China’s film industry. Therefore, the industrial upgrading of the film industry value chain is of great significance for the Chinese film industry and the whole cultural industries.This paper mainly to study China’s film industry value chain, start from the status quo of the current film industry status and value chain analysis of the current creative and production of China’s film industry script and derivative product development, film production, film marketing, including derivative products manufacturing the cinema release six of the status of the value chain. Furthermore, the industrial structure upgrade theory, and within the industry structure to deviate from the existing data on China’s film industry value chain, the height of the industrial structure and industrial quality, upgrade the industrial structure from our movie point of view, discusses the value chain of China’s film industry should adjust the internal structure of the film industry value chain, improve the industrial quality of the film industry value chain two aspects of innovation.This paper argues that China’s film industry value chain is relatively undeveloped, should be accelerated to high-end segments of the industry value chain such as development of derivative products, scripts creative. The implementation of vertical integration and the level of value chain integration value chain in order to effectively enhance the use of the resources of the value chain. And through improving film industrial capacity, output and market capacity, management and profitability of industry value chain, to effectively improve the quality of the film industry in order to enhance the income generation of China’s film industry capabilities and sustained competitive capacity, and finally to the development and upgrading of the film industry.更多还原