【作者】 杨晓燕；

【导师】 吴飞；

【作者基本信息】 浙江大学 ， 新闻学， 2012， 硕士

【摘要】 近年来,微博客(MicroBlog)在中国快速普及,“微博问政”方兴未艾。这在无形中考验着传统媒体,如何理性认识,合理应对?本文即以微博问政与传统媒体的关系为研究对象,从三个方面展开论述。第一,以“围观两会”为观察样本,收集2010年-2012年两会报道中的微博元素,梳理中国社会微博问政的基本情况；第二,结合调研数据,着重分析微博问政对传媒业发展的影响,即扩展消息来源、创新报道方式、改变报道文体、增强参与感等；第三,归纳微博问政的优势和不足,并由此微博问政下的中国传媒应对之道给出6点建议。这些对策对中国传媒在新媒体时代的出路问题具有较强的实践指导意义。更多还原

【Abstract】 In recent years, the development of Microblog in China is so fast and widespread. Microblog not only undertakes the task of personal information release but also gradually plays a positive role in certain areas, such as reflecting social conditions and public opinion and public opinion supervision, which help to bring about the possibility of Microblog asking politics.Micro-blog asking politics is so popular that it has put traditional media to the test invisibly. This thesis takes the relationship between Micro-blog asking politics and traditional media as the object of study, and further develops its discussion in three aspects:One, taking "NPC and CPPCC Onlookers" as observation sample, collect Micro-blog elements of NPC and CPPCC reports from 2010 to 2012, and sort out the base situation of Micro-blog asking politics in Chinese society; Two, with the relevant theories and research data, focus on the analysis of the influence of Micro-blog asking politics on media industry development.; Three, sum up the advantages and disadvantages of Micro-blog asking politics, and put forward proposals of the ways for Chinese media to deal with under the condition of Micro-blog asking politics. These countermeasures will hold great practical guiding significance to the way of Chinese media in new media era.更多还原