【作者】 丁涛；

【导师】 张大方； 张维好；

【作者基本信息】 湖南大学 ， 软件工程， 2010， 硕士

【摘要】 随着移动通信技术和无线互联网技术以及宽带互联网的不断发展,随着手机用户数量的快捷增长和数据业务应用领域的不断拓宽,数据业务的广阔发展前景已经呈现在世人面前。3G时代,数据业务运营已经越来越强烈地表现出围绕用户进行营销的特点和趋势。在这种形式下,数据业务运营商迫切地需要一种与用户交流的信息平台,这种平台应当具有高效、便捷、低成本、可管理和可评估的特征,并且能够向用户传递信息和即时准确获得用户的反馈。建设数据业务用户精确服务系统是随着数据用户数的不断增加而诞生的一种新构想,该系统的规划思路是提供一个直达用户桌面的营销界面,将数据业务用户直接作为营销与服务的对象,根据系统设置的条件进行选择、分类,精确地在用户上网时推送其需要的营销与服务信息,有针对性地推出新产品和开展新业务,提升客户的真诚度,提高运营商的品牌与运营理念的渗透率,主张体现客户关怀与服务。在此基础上,本文特别研究了“数据业务用户精确服务系统”的技术与服务方案,并通过在BRAS与RADIUS服务器之间进行端口镜像后,利用RADIUS协议解析可以对动态分配的IP地址进行绑定账号,并建立内存Hash表来存储IP与账号的影射关系;并且深入探讨了一种基于TMA探针的精确服务的解决方案。同时分析了现在中国运营商的数据业务的现状,提出了精准服务、精准营销相应的系统架构,以及精准服务、精准营销的技术实现。最后以移动互动电子社区服务系统应用的演示范例,提出了其具体技术框架和精确服务的具体实现,发展这一精确服务形式的具体实施,用以验证系统的可行性。更多还原

【Abstract】 With the rapid development of mobile communication industry and wireless internet technology, as well as the continuous development of broadband internet, with the fast growth in the number of mobile phone users and the expansion of data application areas, broad prospects for the development of data services has been presented before the world.In the 3G era, data service operations have become increasingly demonstrated the characteristic and trend of marketing on the users. As a result, the data service operators urgently need a technology platform for information exchange with users.This platform should have the features of being efficient, convenient, low - cost, manageable, and easy to assess.What’s more, it can transmit information to users, and get users’feedback instantly and accurately.The idea to construdt a precise service system for the users of data service emergies with the increasing number of data users.The system for planning idea is to provide a marketing interface directly to the user’s desktop, treat the data business users directly as the target of marketing and services. It can choose and classify the information according to the system’s previously- set conditions, so to precisely recommend the needed marketing and service when the users are online. It can introduce new products and developing new business targetedly so as to enhance customer’s sincerity, improve the penetration of the operator’s brand and operating philosophy, advocating customer care and services.In this basis, the thesis studies specially the technology and service scheme of“system of precise service to data business users”. Establishing the port mirroring between the server of bras and RADIUS, we can assign a bound account to the dynamicly-allocaed IP address, making use of the protocol analysis of RADIUS. In such a way, we can establish the Hash table to store up the insinuation relationship between IP and account. The thesis also thoroughly probes the solution with TMA-based precise services and analyzes the current status of data services operators’data business in China and put forward a corresponding system framework including the precise service concept and its characteristics , as well as the the specific realization of prcise service in technology.Finally, it presents the realization of specific technical framework and precise services and specific implementation of developing the form of precise services, with the help of presenting the system of mobile interactive electronic community services. The purpose of it is to test the feasibility of the system.更多还原