【作者】 张曼华；

【导师】 吴卫；

【作者基本信息】 湖南工业大学 ， 设计艺术学， 2011， 硕士

【摘要】 海报是张贴在公共场所里的印刷宣传品,图形在海报设计中具有重要的位置。随着海报的不断发展和社会的全面进步,一些设计师在创作海报图形时没有拘泥于常规的表现手法,在其基本表现手法基础之上不断努力探索,最终形成了一些个性化的表现手法。海报图形的个性化表现手法有一些,全部研究不太可能,文章选择海报图形的符号性表现手法、实体三维表现手法、动态手法和残缺手法四种较为典型且较少有学者进行全面而深入研究的个性化表现手法来进行探究。文章运用图像学和符号学的研究方法,首先分别描述了海报图形的符号性表现手法、实体三维表现手法、动态手法和残缺手法四种个性化表现手法的特征,透过这些外在形式,发现设计师运用这些个性化表现手法有一定内涵和原因,是设计师有意为之并精心设计的,是为海报的主题服务的。最后指出海报图形的个性化表现手法是基于海报图形的常规手法所做出的突破和创新,不是一时形成的,是设计师经过长期的艰苦努力和不懈探索所形成的,是时代性的产物。但是那些常规表现手法也不会消亡,而是呈现多种手法共存的局面。海报图形的个性化表现手法顺应了海报图形的发展趋势,符合现代设计的发展方向,迎合大众的审美需求。它们不仅改变了海报图形传统的设计模式,也延伸了海报图形的内涵和意义,给受众以新鲜的视觉效果,将视觉经验引向新的领域。更多还原

【Abstract】 Posters are the printing materials posted in public places. Graphics have an important position in poster design. With the development of posters and the overall progressment of social, some designers put away the regular expressions in composing poster graphics, they constantly strive to explore based on the basic technique of expression, and finally form some individual performance practices. It is impossiable for us to study all the individual expression. The article studies this topic by the following four individual performance practices: symbolic expression skill, entity 3d expressional gimmick, dynamic gimmick and incomplete gimmick of poster graphics, which are typical and less comprehensively and deep studied by scholars.Using the study methods of iconology and semiotics, the artical first descrbiles the features of individual performance practices of poster graphics, including symbolic expression skill, entity 3d expressional gimmick, dynamic gimmick and incomplete gimmick. Then, througt these external forms, the author finds that there are some reasons and content for the designer to use these individual expressinoal skills which are intented , well designed and serviced for the theme of poster. At last, the artical pionts that the individual performance practices are a kind of break throughs and innovation based on the conventioal graphic gimmick of the posters, it is not temporarily formed, but through the long-time strenous efforts of desingers, is creature of the age. By the way, other conventionl gimmicks will not go to die and will present the situation of the coexistence of a variety of practices.Complying the developing trend of poster graphics, the individual expressional practices correspond with the modern design development direction and cater to public aesthetic requirements. Not only change the traditional design patterns, but also they stretch the connotation and meaning of graphic posters. They give the audience fresh visual effects, and lead the vision experience to a new area.更多还原