【作者】 李晶；

【导师】 刘力臻；

【作者基本信息】 东北师范大学 ， 旅游管理， 2011， 硕士

【摘要】 我国房车旅游的发展相比欧美发达国家要落后很多,发展之路还很曲折。但是随着我国近两年房车制造业以及露营产业的迅速升温,将会极大地带动房车旅游的发展。本文从分析我国发展房车旅游的优势与劣势、机遇与威胁入手,运用SWOT分析方法得出了我国发展房车旅游的一些对策性建议。研究中采用了文献综述、问卷调查法、比较分析以及实证分析等方法,并以SWOT分析理论为指导展开研究。本文共分为六部分进行论述:第一部分为引言部分。主要介绍了研究问题的背景和意义,并对相关研究的现状进行了分类举述。第二部分阐述了房车旅游的概念及特点,并进行了简单的分类。同时介绍了SWOT分析方法的理论内涵以及在研究中的应用过程及注意事项。第三部分主要介绍房车旅游在国外发展的历史以及其产生和发展的原因,进而详细论述了我国房车旅游发展的现状,包括房车与露营市场的发展状况、房车旅游与自驾车旅游的异同之处。第四部分和第五部分主要是分析我国发展房车旅游的优势与劣势、机遇与威胁,并利用SWOT分析矩阵得出了我国发展房车旅游在未来的道路上应该规避哪些威胁,利用哪些机遇,取长补短,很好的占领国内的大好市场。第六部分具体的阐述了我国发展房车旅游的对策性建议。最后部分得出了研究的观点和论述,指出了研究的不足。更多还原

【Abstract】 The development of China’s RV travel lags behind many European and American countries compared to the development of the road and there are twists and turns. But as the car manufacturing industry in China nearly two years, and camping industry, rapid warming will greatly promote the development of RV travel. From the analysis of the development of RV travel the advantages and disadvantages, opportunities and threats to start using the SWOT analysis of the development of RV obtained some solutions of tourism proposals. Study used a literature review, questionnaire survey, comparative analysis and empirical analysis, and SWOT analysis theory as a guide to start the study.This article is divided into six parts:The first part is introduction. Introduces the background and significance of research questions, and relevant studies cited above were classified.The second part describes the concept of RV travel and features, and make a simple classification. SWOT analysis also introduced the theory of meaning and the application process in the study and precautions.The third part focuses on RV travel in foreign countries the historical development and its emergence and development reasons, and then discusses in detail our cars tourism development situation, including RV and camping market development, RV travel and self-driving tour of the similarities and differences .Part IV and Part V is to analyze the development of RV travel of the strengths and weaknesses, opportunities and threats, and SWOT analysis matrix obtained by the development of RV travel in China on the road in the future which should avoid the threat, the use of what opportunities, learn from each other, very good domestic market occupation.Part VI describes the specific car of tourism in the development of proposals.Last part of the study obtained the views and discussion, points out the deficiencies.更多还原