【作者】 张森；

【导师】 董雅丽；

【作者基本信息】 兰州大学 ， 工商管理， 2011， 硕士

【摘要】 造价咨询业务是指接受客户委托,对建设项目工程造价的确定与控制提供专业服务,出具工程造价成果文件的业务。该业务曾是甘肃建行享誉陇原的“金字招牌”,现阶段,由于建设领域市场化不断增大,工程造价咨询行业发展十分迅速,从业机构、人员不断增加,市场竞争日益激烈,加之建设银行在股份制改革后,一段时期对造价咨询业务的重视程度弱化,使这一传统业务领域的优势逐渐失去了往日的光彩。因此,研究在新形势下,建设银行甘肃省分行造价咨询业务的发展战略,重塑品牌优势,夺回已经失去的市场,无论对该项业务的发展还是对竞争力的形成都具有重要意义。本文在分析了甘肃建行发展造价咨询业务面临的内外部环境的基础上,运用SWOT分析方法,综合分析了甘肃建行造价咨询业务发展面临的机会与威胁及优势与劣势,并在战略状况评估的同时,依据分析与实际作出了战略选择,进而通过差距分析,确定了该项业务的市场地位、使命和目标,制定了系统的业务发展战略,并从人力资源等方面多角度地提出了对该业务战略的实施中的执行与控制问题,以期为甘肃建行造价咨询业务的发展提供指导,同时也为国内其他同行该业务的发展提供借鉴。更多还原

【Abstract】 The engineering cost advisory service is to accept clients’orders for providing professional services on construction projects pricing and controlling, with project cost outcome document.The business was known as’a gilded signboard’of Gansu CCB in Long Yuan. But at this stage, due to the growing construction marketization, the engineering cost advisory service is developing rapidly, the employed staff is increasing, and the market is competing fiercely. After the joint stock system, the value construction bank weakens the attention of the cost advisory service for a period of time, which made the advantages of the traditional business gradually lost its former glory. Under the new situation, the study of the Construction Bank Gansu Branch cost consulting business development strategy, which helps to reshape the brand and get the lost market, will makes important significance, regardless of the business development or the competitiveness formation.This paper utilized SWOT analysis to analyses the opportunities and threats and the strengths and weaknesses on the basis of internal and external environment the service is confronting. It also made the strategic option according to the analysis and actual result at the same time of the assess of the strategic situation at the same time. Then the market position, mission and goals were determined and the development of the system was formulated according to a gap analysis. The implementation and control of the strategy were proposed from other perspective and aspects like human resources. The aim is expecting to provide guidance for the advisory business in Gansu Construction Bank or other domestic banks which open the same business.更多还原