【作者】 冯新建；

【导师】 王满仓；

【作者基本信息】 西北大学 ， 工商管理， 2011， 硕士

【摘要】 大学出版社是我国出版产业中的一支重要力量,长期以来,为我国的教育、科技、文化以及经济发展做出了重大贡献。伴随着我国市场经济的日渐成熟以及文化产业体制改革的推进,大学出版社进入了新的发展时期。2011年,GY大学出版社将彻底完成改制工作,如何正确衡量和有效培育核心竞争力,在竞争无比激烈的图书市场中求得生存与发展,已经成为一项非常紧迫的现实问题。本文首先以企业核心竞争力理论为出发点,运用文献研究法对有关企业核心竞争力的多种观点进行了整理分析,并结合大学出版社特性,对大学出版社核心竞争力的内涵、特征、构成要素等进行了理论探讨。其次,引入GY大学出版社案例,在系统介绍GY大学出版社概况及发展现状的基础上,对GY大学出版社发展中的不利因素进行了分析。再次,综合运用案例分析法、问卷调查法、访问法等构建了GY大学出版社核心竞争力评价模型,运用模糊综合评价法进行了系统评价,得出结论：GY大学出版社核心竞争力水平较低。最后,在前面分析研究的基础上,结合GY大学出版社实际情况及相关研究成果、业内先进经验,从提升人力资源水平、提升自主选题策划能力、提升图书市场影响力、增强市场营销能力、创建学习型企业文化等方面提出了核心竞争力培育方案。本文以GY大学出版社为研究对象,对大学出版社的核心竞争力进行了深入研究,丰富了大学出版社核心竞争力理论；对科学、系统评价大学出版社核心竞争力进行了有益尝试,为后续研究提供了一种思路；提出了培育核心竞争力的方案,对于GY大学出版社及国内其他中小型大学出版社具有重要的战略意义。更多还原

【Abstract】 University press is an important force in our country’s publishing industry and for a long time, university press has made great contributions to our country’s educational, technological, cultural, and economic development. As our country’s market economy becomes mature and the structural reform of the culture industry is carried forward, university press enters a new development stage. In 2011, GY University Press is expected to thoroughly complete its structural reform and how to correctly evaluate and effectively cultivate its core competitiveness and how to survive and develop in the intensively competitive book market has become a very urgent realistic problem.Firstly, this paper starts from the theory of enterprises’ core competitiveness, classifies and analyzes the various opinions on enterprises’core competitiveness by using the documentary research, and makes a theoretical discussion on the connotations, characteristics, and components of university press’s core competitiveness by combining with the features of university press. Secondly, it introduces the case of GY University Press; based on the introduction to GY University Press and its present development situations, it analyzes the adverse factors in the development of GY University Press. Thirdly, it constructs an evaluation model for the core competitiveness of GY University Press by comprehensively using the Case Analysis Method, questionnaires, and interviews and etc. and it makes a systemic analysis of the core competitiveness of GY University Press by using the fuzzy comprehensive evaluation method and draws a conclusion that the core competitiveness of GY University Press is low. Finally, based on the analysis in the previous parts and combining with the actual situations of GY University Press, the relevant research achievements, and the advanced experience within the industry, it proposes the core competitiveness cultivation program with respect to increasing the human resource level, the ability to independently select topics and make plans, and the influence in the book market, strengthening the marketing capacity, and creating the learning corporate culture.With GY University Press as the research object, this paper makes an in-depth research on the core competitiveness of university press and enriches the theory of university press’s core competitiveness; it makes a useful attempt to study the scientific and systemic evaluation of the university press’s core competitiveness, providing a new approach for the further research; it proposes the program to cultivate the core competitiveness, which is of strategic significance to GY University Press and other medium and small-sized university press in our country.更多还原