【作者】 鲁霖；

【导师】 盛邦跃；

【作者基本信息】 南京农业大学 ， 思想政治教育， 2011， 硕士

【摘要】 我国改革开放以来,民营企业的经济取得了突飞猛进的发展,随着科学技术的发展,理念的革新日益向国际化接轨,企业在激烈的市场竞争中,如何有效地提高我国民营企业的核心竞争力,民营企业的思想教育愈发显得重要,但是,我国的民营企业思想教育现状却不容乐观。由于企业思想教育对企业长期经营业绩有重要的推动作用,学术界已经开始将企业文化与提高企业核心竞争力结合起来研究,将企业思想教育作为企业获得核心竞争力的源泉之一,企业思想教育也愈来愈受到重视。企业思想教育在国外主要体现在企业文化领域,20世纪80年代时期,西方兴起研究企业文化的浪潮,80年代后期,我国一些民营企业呈现出昙花一现的现象,如巨人、三株等,中国也逐步开始重视企业思想教育。这些企业生命力短暂的重要原因是没有培育出具有自身特色的企业思想教育体系。与其形成对比的是一些重视企业思想教育的民营企业经营上不仅取得成功,而且将本企业的核心价值观、企业精神等代代传承下来,这就充分说明谁拥有企业思想教育优势,谁就拥有竞争优势、效益优势和发展优势。中国民营企业只有不断提高企业核心竞争力,才能在激烈的市场竞争中立于不败之地,民营企业如何做大做强,如何避免民营企业的昙花一现,是摆在理论研究者面前一个重大的课题。因此,文章以企业思想教育与提高民营企业核心竞争力的关系研究为切入点,针对民营企业思想教育过程中出现的问题,运用企业思想教育与核心竞争力的相关理论模式对民营企业思想教育提出对策和建议。其中运用文献研究法、个案分析法、理论研究、实证研究的方法,对企业思想教育与提高企业核心竞争力进行较为深入的探讨,先对企业思想教育和企业核心竞争力观念的演进以及实践进行了分别的探讨,突出了企业思想教育和企业核心竞争力之间的理论与实践的关系,接着分析企业思想教育对民营企业核心竞争力的影响,这部分对组织决策竞争力、人员素质竞争力和文化创新竞争力进行分别阐述,接着列举出企业思想教育提升民营企业核心竞争力中存在的问题,如,教育理念落后、教育模式单调和教育成效欠佳。针对这些问题,不仅需要借鉴优秀企业思想教育经验,同时,文章最后提出企业加强思想教育提升民营企业核心竞争力的对策及建立思想教育绩效评估体系。文中提出企业思想教育是提高企业核心竞争力的重要源泉之一,它决定着企业的发展方向和规模,为企业发展提供精神动力和智力支持,重视并发展企业的思想教育是提高企业核心竞争力的根本方法。民营企业要建立优秀的企业思想教育体系,必须与民营企业自身的发展历程相一致,要从自身实际出发,深度挖掘企业自身优秀传统文化,并且还需要借鉴国内外一些成功企业运用思想教育提高企业核心竞争力的经验,在自身实际的基础上,敢于开拓创新,灵活运用,创建富有本企业特色的企业文化,促进民营企业核心竞争力得到较快的提高。更多还原

【Abstract】 China’s reform and opening up, private enterprises have achieved rapid economic development, with the scientific and technological development, the concept of innovation increasingly to international standards, how to effectively improve our core competitiveness of private enterprises so that enterprises in the fierce market competition ideological education in the private enterprise all the more important, however, the ideological education of the status of private enterprises are not optimistic. Because of ideological education in the long-term business performance of enterprises have an important role in promoting, academics have begun to corporate culture and improve their core competitiveness of combined research, ideological education as the enterprise core competitiveness of enterprises to obtain one of the sources. Ideological Education business in foreign countries mainly in the field of corporate culture, the 20th century, the period of 80 years, the rise of Western culture wave of the late 80s, China has gradually begun to attach importance of ideological education. Mainly due to a number of private enterprises in China in recent years showing a short-lived phenomena, such as giant, three and so on. Short-term vitality of these enterprises are important because there is no breed of corporate culture with its own characteristics, but also some attention to the ideological education of the private enterprise business success will be the company’s core values, corporate spirit handed down from generation to generation, which full description of who owns the advantages of corporate culture, will have a competitive advantage, efficiency advantages and advantages, Chinese private enterprises should improve their core competitiveness, to the fierce competition in the market in an invincible position, private enterprise how to make bigger strong, and how to avoid short-lived private enterprises, is placed in front of a major theoretical issue researchers. Therefore, this ideological education and private enterprise to improve the relationship between core competence research as an entry point for private enterprises in the process of ideological education problems, the use of enterprise core competitiveness of ideological education and the relevant theoretical model proposed by the ideological education of private enterprises countermeasures and suggestions.In this paper, literature research, case analysis, theoretical research, empirical research methods, ideological education and improve the enterprise core competitiveness of enterprises in a more in-depth discussion, this paper first ideological education and enterprise core competence theory of the separate discussed, highlighting the core of ideological education and the relationship between competitiveness, followed by some excellent domestic and international success of ideological education, the analysis of specific cases, private enterprises in China learn to play the role of ideological education, and finally to flight Best Group as a case of ideological education, in-depth analysis to identify the ideological education of the highlights and shortcomings to Seeing, analysis of the ideological education of private enterprises common problems and propose specific recommendations to demonstrate of ideological education in order to improve their core competitiveness of importance.This paper is to improve the ideological education enterprise core competitiveness of the source, which determines the direction and magnitude of the development of enterprises, enterprise development to provide spiritual motivation and intellectual support, attention to the ideological education and the development of enterprise core competitiveness of enterprises is to improve the basic method.This paper argues that private enterprises to establish a good corporate culture, private enterprises must be consistent with their own development process, from their own reality, the depth of digging their own traditional culture, and also need to learn from successful enterprises at home and abroad to improve the use of ideological education the core competitiveness of enterprise experience in their own reality, based on the courage to forge ahead with innovation, flexibility, create a rich characteristics of the enterprise culture and promote the core competitiveness of private enterprises increased rapidly.更多还原